Promote a Book with Twitter: Top Ten Strategies for Authors

Expert: Dana Lynn Smith Twitter is a great way to promote a book while you build your networks and expert reputation. Here are ten ways authors can harness the power of Twitter to promote a book: 1. Help others by sharing information, while you gain a reputation as an expert.…

Will Tweetin’ & Postin’, Updatin’ & Discussin’  Get You into Your Readers’ Hearts?

Will Tweetin’ & Postin’, Updatin’ & Discussin’ Get You into Your Readers’ Hearts?

Guest Expert: Laurel Marshfield “Wishin’ and Hopin’” — the hit pop tune that iconic blonde soul singer, Dusty Springfield, made famous in the sixties — offers a familiar resonance, these days, for authors hoping to attract readers. (Need a little memory boost? Here’s Springfield: http://bit.ly/gLyiq5) Hear it? The connection between…

5 Basic Facebook Fundamentals for Authors

Guest Expert: Teresa Morrow The statistics continue to rise regarding the importance of social media marketing, such as Facebook, for authors. The power of Facebook allows a more direct connection with the author creating a more personal experience for any avid reader. By implementing the following basic fundamentals, Facebook can showcase…

Readers Who “Like” You, or Readers Who “Friend” You — Which Is Better?

Guest Expert: Laurel Marshfield This year, Facebook topped 550 million members. If it were a country, Facebook would be the third largest in the world (ahead of the United States, in fourth place with a mere 309 million). Impressive numbers, but why should that interest authors – interest you as…

Five Ways Authors Can Promote Books on Facebook

Expert: Dana Lynn Smith Facebook is the second most popular website in the U.S. (after Google), accounting for about 10 percent of all online usage. Bottom line: if your potential customers are on Facebook, you should be there too. Here are some suggestions for getting the most from this powerful…

Getting Social Without Getting Out from Behind Your Computer

Expert: Carolyn Howard-Johnson This article is for writers. It is especially for shy writers but anyone who has been putting off joining Facebook will benefit. I’ll tell you right up front. I’m a Facebook fan. And I hate the idea of being a fan of anybody or anything. I’m a…

How Authors Can Use Facebook Pages for Their Book Marketing

Expert: Phyllis Zimbler Miller With over 500 million members worldwide Facebook is a social media giant. And, as such, this is one online place that book authors should definitely be hanging out. First, though, let’s clarify a couple of things because Facebook is very sensitive to misuse of its site.…

“GET ME ON OPRAH!”: When and How To Create Your Official Publicity and Marketing Plan

“GET ME ON OPRAH!”: When and How To Create Your Official Publicity and Marketing Plan

by Arielle Ecksut & David Henry Sterry, authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully” We’ve been to almost 50 states talking to thousands of authors—amateurs and professionals—and we’re still shocked that one particular fantasy…

TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book Authors

Guest Expert: Phyllis Zimbler Miller The professional social networking site LinkedIn.com is currently considered by many, including me, as one of the big three of social media sites (the other two being Twitter and Facebook). Yes, there are other sites appropriate for various social networking connections, and particularly YouTube can…

Book Marketing Mondays: Building Your Author Platform

Guest Expert: Dana Lynn Smith As a book author, you’ve probably seen the term author platform used a lot, but you may be wondering: what is a platform, how do I get one, and when should I begin? Your author platform determines your reach in the marketplace and it’s important…

TGIF Book Marketing Tips: Publicity is FREE: 15 Commandments for Getting In on the Ride

Guest Expert: Carolyn Howard-Johnson An Excerpt from THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T A huge retailer once said that advertising works, we just don’t know how, why, or where it works best. What we do know is that advertising’s less mysterious cousin, publicity, works even…