Book Marketing Mondays: The Craft of Marketing

Book Marketing Mondays: The Craft of Marketing

Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. All other things equal, would you rather chow down on a fast food burger or one hot off your backyard grill? I’ll bet big money most of you say the one from your grill. Am I right? However,…

TGIF Book Marketing Tips: Effectively Using Twitter to Promote Your Book

Guest Expert: Phyllis Zimbler Miller One of the extra perks of having your book featured on BookBuzzr is that BookBuzzr community manager Freya tweets achievements and news about you and your book to over 10,000 followers. But if you yourself are not on Twitter, you’re losing out on optimizing the…

Book Marketing Mondays: Six Ways Authors Can Promote Books on Facebook

Guest Expert: Dana Lynn Smith Many Facebook users never venture beyond their profile, but there are several other ways to gain visibility on Facebook. Here are some suggestions for getting the most from this powerful networking tool: 1. First, be sure to take full advantage of the promotional opportunities on…

TGIF Book Marketing Tips: Recommended Reading, Listening and Help for Writers

From The Frugal Editor Guest Expert: Carolyn Howard-Johnson When we’re learning something new we may need a real, honest-to-goodness college- type reading list so that we’re aware of every aspect of the new subject we’re learning. It’s especially important for people entering into the publishing industry because there is much…

Book Marketing Mondays: Innovative Marketing Techniques Sells Books

The New Decade: Innovative Marketing Techniques Sells Books Guest Expert: Jo-Anne Vandermeulen The New Decade: Innovative Marketing Techniques will dictate which producer will meet their ultimate goal and sell their products. For you to conquer all obstacles you will need to: 1.) Accept the changes in today’s marketing cyber-world. 2.)…

TGIF Book Marketing Tips: Virtual Book Tours Offer Global Reach to Book Authors

Guest Expert: Phyllis Zimbler Miller Thanks to the Internet a book author no longer has to travel from one city to the next cramming in as many book signings and media interviews as possible in the shortest amount of time. Virtual books tours, Internet radio shows, and teleseminars have taken…

TGIF Book Marketing Tips: Your Stepping Stones to Credibility

TV and Radio: Your Stepping Stones to Credibility An Excerpt from The Frugal Book Promoter: How to Do What Your Publisher Won’t Guest Expert: Carolyn Howard-Johnson Building your on-air repertoire is like building a cinder block wall. You’re the mason; you use your first appearance as a foundation to mortar…

Book Marketing Mondays: Top 10 Mistakes Authors Make When Promoting a Book on Facebook

Book Marketing Mondays: Top 10 Mistakes Authors Make When Promoting a Book on Facebook

Guest Expert: Dana Lynn Smith Facebook can be a terrific way to promote your book and yourself, but you may be wasting your time (or worse) if you don’t learn how to use it effectively. Below are ten common mistakes authors make on Facebook, along with tips on how to…

TGIF Book Marketing Tips: Why Inbound Marketing Makes Sense

TGIF Book Marketing Tips: Why Inbound Marketing Makes Sense

The Push and Pull of Marketing: Why Inbound Marketing Makes Sense Guest Expert: Penny C. Sansevieri If you’ve been promoting online for any length of time, you know that, when used correctly, social media can be a really effective way to promote your book. The term “inbound marketing” is actually…

Mid-Week Book Marketing Tips: Never Give Up, and Always Get Your Name Out

Mid-Week Book Marketing Tips: Never Give Up, and Always Get Your Name Out

Publicity Tips for Authors By Pam Lontos So you have finished your masterpiece, you’ve found your press; you’ve lined up a distributor, and then what? Where do you start? How do you differentiate yourself and your book from all of the others available via online booksellers or on bookstore shelves?…

Book Marketing Mondays: How to Become a Blogging Expert Overnight

Book Marketing Mondays: How to Become a Blogging Expert Overnight

Guest Expert: Jo-Anne Vandermeulen With age comes wisdom…but, not when we’re talking about blogging. It doesn’t take years to become an expert blogger. You can *conquer all obstacles* and become a professional as early as…tomorrow. Yes, I said tomorrow. To become a blogging expert, all you need to do is:…

Mid-Week Book Marketing Tips: 10 Marketing Excuses That Can Kill Your Book and Career

Mid-Week Book Marketing Tips: 10 Marketing Excuses That Can Kill Your Book and Career

Carolyn Howard-Johnson, our guest blogger today, has won eight awards for her first novel ‘This is the Place’, and her book of creative nonfiction, ‘Harkening: A Collection of Stories Remembered’, has won three. Her fiction, nonfiction and poems have appeared in national magazines, anthologies and review journals. Howard-Johnson is the recipient…

Mid-Week Book Marketing Tips: Start Your Online Book Promotion Strategy Before You Finish Your Book

Mid-Week Book Marketing Tips: Start Your Online Book Promotion Strategy Before You Finish Your Book

Our guest blogger this week is Phyllis Zimbler Miller; she has an M.B.A. from The Wharton School, is the co-founder of the Internet marketing company Miller Mosaic, LLC, and is the author of the novel “Mrs. Lieutenant” and the co-author of the Jewish holiday book “Seasons for Celebration.” SPECIAL OFFER:…

Mid-Week Book Marketing Tips: How To Be A Multi-Media Author and Stand Out From The Crowd

Mid-Week Book Marketing Tips: How To Be A Multi-Media Author and Stand Out From The Crowd

Guest Expert: Joanna Penn As authors and writers we focus on text based marketing because that is what we are good at and comfortable with. However, all other authors focus on the same thing and if you want to stand out from the crowd in marketing your book, then you…