Guest Expert: Sandie Lee Congratulations! You’ve written and published a book, that alone is an accomplishment! However, getting your book into the hands of your potential audience may not be that easy. Sure the invention of ebooks, Kindles and online book stores increase your chances, but how will the reader find your book among the […]
Authors Oughta Podcast about . . .
What, Exactly — & for Whom? Guest Expert: Laurel Marshfield Some observers say that podcasting (which used to be referred to as webcasting) has been around since 1998, or so, even though it was dubbed “podcasting” – a cross between iPod and broadcasting – in circa 2004. In either case, it’s been around for a […]
Your Name Is Your Brand…
Guest Expert: Lexi Revellian Your Name Is Your Brand… …unless you are JK Rowling, then your brand is also Harry Potter. But that’s only because she hasn’t yet written anything else. So make the most of it. It is said that consumers need to see an item seven times before it registers enough with them […]
7 Steps to Successfully Market Your Book!
Guest Author: Rebecca Hamilton A lot of articles focus on how to market your book once you’ve published. Admittedly, I haven’t gotten there yet. I have some interested publishers, but also an open to the new trend of self-publishing. I’ve started putting thought into marketing early on. In this day and age, whether you go […]
Teamwork: You and Your Business Cards
Expert: Carolyn Howard-Johnson I devote much of my time giving people tips on how to do things frugally. Business cards are, indeed, frugal. Let me share a few of my own frugal ideas for using business cards directly from my book The Frugal Book Promoter. I love business cards. The plain old, business-size cards fit […]
Talk About Marketing Books!
Guest Author: P.I. Barrington There are lots of ways to market books. Getting reviews, doing blog tours, posting guest blogs, even radio interviews are priceless in marketing your book and I mean that as a double entendre’: they are usually free and you get sometimes huge audience exposure! But there is another mode of marketing […]
How To Create A Podcast
Guest Expert: Joanna Penn Podcasting is a brilliant way to reach people with your brand, whether it’s through interviewing experts in your niche or podcasting your novel. Multi-media posts also enable people to get to know you in a more personal way. People need to know, like and trust you in order to buy your […]
How to Market Your Book with Free Giveaways
Guest: Dan Petrovic Marketing a book means being creative. After all, there are new book releases coming out every other day. Staying ahead of the competition means thinking about how you can make a title and its author memorable. This is where giveaways really come in handy. People like to receive free things. The […]
Using Book Trailers to Promote Your Book
Guest Author: Dana Michelle Burnett When I wrote my first book, I followed the advice on all the book marketing blogs and began trying to sift through all the information. One suggestion that kept coming up was to create a book trailer and upload it to YouTube.com. The idea seemed easy enough. I had used […]
The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?
Guest Expert: Laurel Marshfield Does Dan (The Da Vinci Code) Brown need a book trailer? Well, no. Dan Brown does not. He’s got two ever-so-suspenseful and special-effects-filled Hollywood movies based on his most popular novels. Novels that sold millions of copies, worldwide, before they were ever adapted for the big screen. But few authors are […]
Book Trailers: Five Things Shteyngart Gets Right
Guest: Thomas Doane 1. The ‘Viral’ Element: Style/Content The style of the trailer reflects the content of the book. Shteyngart’s book is a satire; therefore, his trailer is satirical. Obviously, this particular trailer is hilarious, which helped it to become a viral sensation. At 150,000 views, this is not exactly Rebecca Black’s ‘Friday,’ but it’s […]