How Authors Can Use Facebook Pages for Their Book Marketing

Expert: Phyllis Zimbler Miller With over 500 million members worldwide Facebook is a social media giant. And, as such, this is one online place that book authors should definitely be hanging out. First, though, let’s clarify a couple of things because Facebook is very sensitive to misuse of its site.…

“GET ME ON OPRAH!”: When and How To Create Your Official Publicity and Marketing Plan

“GET ME ON OPRAH!”: When and How To Create Your Official Publicity and Marketing Plan

by Arielle Ecksut & David Henry Sterry, authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully” We’ve been to almost 50 states talking to thousands of authors—amateurs and professionals—and we’re still shocked that one particular fantasy…

TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book Authors

Guest Expert: Phyllis Zimbler Miller The professional social networking site LinkedIn.com is currently considered by many, including me, as one of the big three of social media sites (the other two being Twitter and Facebook). Yes, there are other sites appropriate for various social networking connections, and particularly YouTube can…

Book Marketing Mondays: Building Your Author Platform

Guest Expert: Dana Lynn Smith As a book author, you’ve probably seen the term author platform used a lot, but you may be wondering: what is a platform, how do I get one, and when should I begin? Your author platform determines your reach in the marketplace and it’s important…

How to Market Your Book By Sharing Your BookBuzzr Book Widget on Facebook (Part 2)

How to Market Your Book By Sharing Your BookBuzzr Book Widget on Facebook (Part 2)

  Last updated – 23rd September, 2014 The first version of the BookBuzzr Widget worked flawlessly with Facebook. You simply clicked on the Facebook icon inside the widget, followed a few prompts and you’d have your book widget appearing on your Facebook profile. The instructions for this were presented in…

TGIF Book Marketing Tips: Publicity is FREE: 15 Commandments for Getting In on the Ride

Guest Expert: Carolyn Howard-Johnson An Excerpt from THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T A huge retailer once said that advertising works, we just don’t know how, why, or where it works best. What we do know is that advertising’s less mysterious cousin, publicity, works even…

Mid-Week Book Marketing Tips: Personality Promotion: An Author’s Best Friend

Mid-Week Book Marketing Tips: Personality Promotion: An Author’s Best Friend

Guest Expert: Laurel Marshfield You’ve heard the numbers. Over a million new books were published last year, in this country alone. The numbers for 2010, when tallied, will be even more daunting. And that’s not including eBooks. So what do these numbers mean for authors? One thing they mean is…

Book Marketing Mondays: Authors & Marketers: The 5 Most Asked Questions Answered

Guest Expert: Jo-Anne Vandermeulen Throughout the year, I have had many opportunities to submit and host interviews. Some have been author focused…others have been market focused…and yet, my favorite is a blend. Perhaps it’s time not to consider both as separate. Wouldn’t your life be a lot easier if you…

TGIF Book Marketing Tips: How to Become a Powerhouse Blogger in just 15 Minutes!

Guest Expert: Penny C. Sansevieri We hear it all the time: “Do you have a blog?” and maybe you do, or maybe you’ve thought of it and haven’t been ready to take the plunge. The biggest complaint I hear is that it takes too much time and authors don’t know…

How to Avoid Becoming a Book Marketing Dinosaur

How to Avoid Becoming a Book Marketing Dinosaur

The technology landscape and associated opportunities for marketing your book is changing at an unprecedented pace. Online games, mobile marketing, Facebook, Twitter, the Kindle, the iPhone, the iPad and the Android are pushing the boundaries of what is possible when it comes to promoting and marketing your book. As an…

Mid-Week Book Marketing Tips: 4 Steps to Success with Local Independent Bookstore Signings

Guest Expert: Teresa Morrow Getting the word out about your book takes top priority for most authors. You want to spread the word about your book and doing book signings in your local community can build great buzz for your book. The reading enthusiast in your local community searches for any…

Book Marketing Mondays: Recognize Your Clients/Readers To Show Appreciation

Guest Expert: Tony Eldridge Marketing, especially book marketing, takes place on two fronts. First, the front that helps us find new readers. Second, the front that helps us keep the readers we already have. Why is it important to keep our current readers? Because they help us spread the word about…

TGIF Book Marketing Tips: Everything You Do Online Reflects on Your Book

Everything You Do Online Reflects on Your Book: Make Sure That Reflection Is Professional Guest Expert: Phyllis Zimbler Miller This month’s guest post is a natural extension of last month’s guest post “Do Your Offline and Online Book Promotion Activities Support Each Other?” In that post I talked about how…