Jennifer Lancaster

Born in 1971, Jennifer Lancaster is an Australian self-published author. She has written Sack Your Financial Planner, How to Kick Bad Spending Habits, and Power Marketing. She works as a freelance copywriter and also helps businesses with marketing.  Her book "Sack Your Financial Planner" (2008) taught Mums and Dads the basics of money management, investing, and protecting their wealth.


1. Could you tell us a little bit about yourself?

I'm an Australian copywriter and I have helped over 30 businesses by making their website content and other materials engaging. I love to pass on proven marketing techniques, success principles, and now self-publishing advice.

2. Describe your book ‘Power Marketing: An Aussie Guide to Business Growth’ in 30 words or less. 

Power Marketing explores over 60 current ideas for marketing your micro business or online enterprise, including business strategy.

3. What was the hardest part of writing your book?

The hardest part was editing to ensure all the tips and my experience in websites, is as simply worded as possible.

4. What books have had the greatest influence on you?

The influencers of this book were: "Gravitational Marketing" and "Brand Called You", while my general 'most treasured' book is "The Success Principles" by Jack Canfield.  

5. Briefly share with us what you do to market your book?

I use my local business networks and now Facebook & Twitter to market my book, thanks to BookBuzzr. I also set up a website with more tips on it, "". 

6. How do you spend your time when you are not writing?

I enjoy reading about successful people, and also grabbing a bargain at the stores.

7. What are you working on next?

I'm ghost writing a short book containing magnates' biographies and traits, and I am looking forward to working with others on their books, as an editor.  

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