Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. Marshall provides digital data convergence generating ROI and develops data metrics, KPI's and dashboards that drive businesses by setting and evaluating benchmarks.
For nearly a decade now Marshall has been influencing the development of the industry, lately focusing on Social Media Metrics. He also possesses considerable in-house corporate experience as a group leader at IBM and Monster, combined with work at Porter Novelli PR and currently with WCG (Weisscom Group). Marshall has worked with several small businesses and start-ups and consulted for various B2B clients such as The New York Times, US Magazine, TheNewMarket, Havana Central, and many architects & digital ad agencies, including The House Designers and Alan Mascard Homes.
He has also provided real time web tracking and attribution metrics for large brands such as Gillette, Laughing Cow, etc. He is Board Member Emeritus at the Web Analytics Association and Member of the Search Engine Marketing Professionals Organization (SEMPO).
Marshall holds an MA in Media Studies form the NY Institute of Technology and possesses a Certificate of Marketing Management from the Baruch College, a NY Continuing Education Division.
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