{"id":1319,"date":"2010-04-14T09:30:06","date_gmt":"2010-04-14T04:00:06","guid":{"rendered":"https:\/\/bookbuzzr.com\/blog\/?p=1319"},"modified":"2014-12-23T16:47:20","modified_gmt":"2014-12-23T11:17:20","slug":"how-to-be-a-multi-media-author-and-stand-out-from-the-crowd","status":"publish","type":"post","link":"https:\/\/bookbuzzr.com\/blog\/how-to-be-a-multi-media-author-and-stand-out-from-the-crowd\/","title":{"rendered":"Mid-Week Book Marketing Tips: How To Be A Multi-Media Author and Stand Out From The Crowd"},"content":{"rendered":"

Guest Expert: Joanna Penn<\/a>
\n\"\"<\/a><\/p>\n

As authors and writers we focus on text based marketing because that is what we are good at and comfortable with. However, all other authors focus on the same thing and if you want to stand out from the crowd in marketing your book, then you could consider multi-media options.<\/p>\n

Here are some ideas for turning your book marketing into a multi-media extravaganza.<\/p>\n

\u2022 Audio: Record a chapter of your book as a downloadable audio.<\/strong> Some authors create full production audio versions of their books for free, such as podcast novelists Scott Sigler<\/a>, Tee Morris<\/a> and Philippa Ballantine<\/a>. While this can create you fans over time, it is a lot of work but you can start by recording a chapter with basic equipment and in very little time. Get a microphone and use free recording and editing software Audacity<\/a> to create an audio file. Embed it on your blog for people to download, or add to a podcast.<\/p>\n

\u2022 Audio: Record an interview of you discussing your book.<\/strong> You could also record an interview about your book. This could be an interview with media, another blogger\/writer or just a supportive friend. You can use\u00a0Skype<\/a> for free calls and the brilliant Pamela<\/a> for recording through Skype. People love to hear information from writers and many people look for audios to consume while they exercise or do household chores that mean they are not at the computer.<\/p>\n

\u2022 Touch: Create a branded product<\/strong> that relates to your book for giveaway or to sell. You will have your physical print book but this gives fans a chance to participate and also creates its own buzz. Author and podcaster Mur Lafferty<\/a> did this with bar glasses from Keepsie\u2019s Bar for her novel \u2018Playing for Keeps<\/a>\u2019, and JC Hutchins released Beta Clone T-shirts for 7th Son trilogy<\/a>.<\/p>\n

\u2022 Video: Record a video interview of you discussing your book. <\/strong>Video technology is getting easier all the time. You can use a cheap Flipcam\/iPodNano or use your mobile phone to get straight onto YouTube now. You can also record directly onto YouTube with your computer webcam. Slick book trailers take a lot more work and effort but people love the authenticity of hearing an author speak directly so just make some video and get it out there.<\/p>\n

\u2022 Video: Record a video about your writing influences <\/strong>and how you actually wrote the book. For many people, hearing an author they enjoy speaking about their life, their writing routine and influences is fascinating. Far more interesting than the specific book story itself. You might be surprised at how popular this is even if you are just writing your first book. Many readers want to write so are interested in how to get there themselves.<\/p>\n

\u2022 Blog Tours:<\/strong> Instead of submitting just text for your blog tours, create specific videos or audios for the blogs you are visiting as per the above ideas. You could also include a text transcript or highlights which will help for Search Engine Optimisation.<\/p>\n

\u2022 Interactive:<\/strong> Create an online game or interactive experience that goes with your book. This works particularly well for children\u2019s books and can be a simple downloadable idea or a complex online world to play in. Check out children\u2019s book \u2018Dream Raider\u2019 for ideas as they have jigsaw puzzles<\/a>, word search, competitions and more.<\/p>\n

\u2022 Interactive Multimedia:<\/strong> Create an iPhone app with multi-media. Author Philip Pullman just published the controversial novel \u2018The Good Man Jesus and Scoundrel Christ\u2019. While the title alone will get him plenty of marketing opportunities, his publisher also released an iphone app<\/a> which combined the ebook, audio book and video of the author speaking all in one easy to purchase iPhone app. iPhone apps are now within the reach of self published authors too so do not have to be prohibitively expensive.<\/p>\n

Those are just some ideas for multi-media marketing with free or cheap tools online. The limit is no longer the technology, only your imagination!<\/p>\n

\n

\"\"<\/a>Joanna Penn is an author, speaker and blogger. Get your free Author 2.0 Blueprint and How to Be an Author Workbook at http:\/\/www.TheCreativePenn.com<\/a>. Connect with Joanna on Twitter @thecreativepenn<\/a> or <\/em>Facebook<\/a><\/em><\/p>\n

Photo Credit: nickwheeleroz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Guest Expert: Joanna Penn As authors and writers we focus on text based marketing because that is what we are good at and comfortable with. However, all other authors focus on the same thing and if you want to stand out from the crowd in marketing your book, then you could consider multi-media options. Here […]<\/p>\n","protected":false},"author":12,"featured_media":1326,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,123],"tags":[153,9,3,155,157,152,156,154],"class_list":["post-1319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","category-mid-week-book-marketing-tips","tag-audio-books","tag-authors","tag-book-marketing","tag-books","tag-interactive-multimedia","tag-multi-media-author","tag-multi-media-marketing","tag-video"],"_links":{"self":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/1319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/comments?post=1319"}],"version-history":[{"count":0,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/1319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media\/1326"}],"wp:attachment":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media?parent=1319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/categories?post=1319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/tags?post=1319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}