{"id":15751,"date":"2018-03-23T13:37:20","date_gmt":"2018-03-23T08:07:20","guid":{"rendered":"https:\/\/bookbuzzr.com\/blog\/?p=15751"},"modified":"2018-09-11T15:07:07","modified_gmt":"2018-09-11T09:37:07","slug":"5-small-steps-draw-media-attention-book-marketing-campaign","status":"publish","type":"post","link":"https:\/\/bookbuzzr.com\/blog\/5-small-steps-draw-media-attention-book-marketing-campaign\/","title":{"rendered":"5 Small Steps to Draw Media Attention to Your Book Marketing Campaign"},"content":{"rendered":"<p><a href=\"https:\/\/bookbuzzr.com\/blog\/5-small-steps-draw-media-attention-book-marketing-campaign\/book-media-marketing-campaign\/\" rel=\"attachment wp-att-15752\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-15752\" src=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2018\/03\/book-media-marketing-campaign-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2018\/03\/book-media-marketing-campaign-300x200.jpeg 300w, https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2018\/03\/book-media-marketing-campaign-768x512.jpeg 768w, https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2018\/03\/book-media-marketing-campaign-1024x683.jpeg 1024w, https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2018\/03\/book-media-marketing-campaign.jpeg 1125w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p align=\"center\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: xx-large;\">5 Small Steps to Draw Media Attention to Your Book Marketing Campaign<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">Today when information overload is just the way things are good authors are as valuable as gold. And so it happens that truly talented writers all too often can\u2019t promote their works without additional assistance or heavy time costs. When PR managers with extensive job experience cost a fortune, which can smash a start-up, you need to find a universal solution.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">So, how to save time and not to splurge on a brand building?<\/span><\/span><\/span><\/p>\n<h2 class=\"western\" align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: large;\">Step 1: Draw a flexible book marketing plan<\/span><\/span><\/span><\/h2>\n<p align=\"right\"><span style=\"color: #000000;\">\u201c<\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><i>By failing to prepare, you are preparing to fail\u201d.<\/i><\/span><\/span><\/span><\/p>\n<p align=\"right\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><i>Benjamin Franklin<\/i><\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">The first step and definitely one of the most important for the future success is a perspective book marketing plan. Create a complete list of relevant media contacts, which includes the names of <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>talented reporters<\/b><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">, <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>editors<\/b><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">, <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>producers<\/b><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">, <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>bookers<\/b><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">, who will be interested in your book publication and further promotion. What is even more profitable is to find your <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>potential broadcasters<\/b><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">, <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>TV showmen<\/b><\/span><\/span><\/span> <span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">who deal in the sphere of your expertise. <\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">Methods and techniques for the search differ a lot. Choose the way you know best and go ahead. Maybe you\u2019ll start by:<\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">analyzing newspapers topicality and demand; <\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">storming TV stations;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">or simply surfing the most popular social and professional networks. <\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">The main thing here is not the method you choose but the result you finally get. If you on the center with the search problem, try on-demand sourcing services for \u2018writers\u2019 cooperation, like <\/span><\/span><\/span><a href=\"https:\/\/www.helpareporter.com\/about\/?nav_location=eyebrow_menu\"><span style=\"color: #1155cc;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><u>HARO<\/u><\/span><\/span><\/span><\/a> <span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">and others. What output you need to get now is a complete strategy for the book marketing campaign.<\/span><\/span><\/span><\/p>\n<h2 class=\"western\" align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: large;\">Step 2: Create a comprehensive press kit<\/span><\/span><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">A press kit is one of the main resources for the future campaign. The resource will allow you to share information about your work fast and efficiently with all the people for cooperation you gathered when drawing a plan. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">What should be included in the press kit?<\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>your professional headshots<\/b>: you need to provide your potential representatives with a set of low-resolution\/high-resolution photos of various sizes. The photos are one of the most important constituents of the kit. Make sure you replaced the latest bikini pictures with professional\/casual pictures from the latest photo session. Also, take care that the photos correspond to reality. Exclude the variants where you are 10 pounds less or photos taken ten years ago. <\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>a well-thought-out bio<\/b>: spend your energy on crafting at least three types of bios: short (50-100 words), medium (100-200 words) and full-length bio (more than 500 words).<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>contact data<\/b>: for reasons of safety and privacy, you are not asked to include your home address and phone number. Though it will be desirable to fill in your email address as well as links to your professional social accounts.<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>answers to potential interviewer\u2019s questions<\/b>: to save your time and journalists effort you are highly recommended to make up and answer a list of common questions. Besides, you can include a set of topics you are eager to discuss.<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>your book cover image<\/b>: as well as the presentation of you as an author, your book cover is not less important. Make sure that it\u2019s a clear and high-quality image.<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>a sell list<\/b>: include all the detailed information about your book here, such as the title, blurb, number of pages, ISBN, formats, date of release, information about the publisher, price, and marketplaces where potential readers can acquire it.<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>a simple chapter in a PDF format<\/b>: include the information to make it available for free and give readers and journalists a chance to review the work.<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><b>reviews<\/b>: include reviews as social proof to your press kit.<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">Besides, you are advised to include a <b>press release<\/b>, a list of <b>previously published books<\/b>, <b>relevant awards<\/b>, and a <b>book trailer<\/b> if there is one.<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<h2 class=\"western\" align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: large;\">Step 3: Make up email templates for all occasions<\/span><\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">The main goal here is to create a pitch, which is to catch journalists\u2019 attention, make it brief and compelling. Besides, you need to create as many templates as possible customizing each line of it for the addressee it&#8217;s crafted for.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">Here are several qualities your email templates should be endowed with:<\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">brevity and plainness;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">friendly tone and respectful distance;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">not a text-heavy sample; <\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">reason and sound;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">a valuable and all-inclusive email.<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<h2 class=\"western\" align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: large;\">Step 4: Prepare for interviews<\/span><\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">Having received the first invitations for interviews, start sorting and adding them to a schedule list. Get to know whether the interviewers will need any additional information or resources like an intro for a definite audience, a book copy, special offers, and others. It can\u2019t hurt to find out a list of future questions before the date of the interview. Prepare all the needed statistics, facts, life stories and examples to manage the situation.<\/span><\/span><\/span><\/p>\n<h2 class=\"western\" align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: large;\">Step 5: Think over small free gifts and thank-you follow-ups<\/span><\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">Maintaining relationships with your book marketing campaign is one of the most important and essential parts. Your task here is to establish contacts and keep friendly terms with the relevant media contacts. Be sincere with the people and polite to all of them. Who knows, maybe it will play into your hands when launching the next campaign.<\/span><\/span><\/span><\/p>\n<h2 class=\"western\" align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: large;\">Final Word <\/span><\/span><\/span><\/h2>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">A successful book marketing campaign largely depends on the effort you invest in it. Another problem is that there isn\u2019t a universal solution applied for any occasion. However, there are 5 small steps you can take to save your trouble: <\/span><\/span><\/span><\/p>\n<ol>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">make up a complete strategy plan;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">design a comprehensive press kit;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">create email samples for different needs;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">get ready for future interviews;<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">think out small free gifts to keep friendly terms with media contacts.<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">At least, these simple steps are enough for the first drive on the way to the market success.<\/span><\/span><\/span><\/p>\n<p><strong>About Author:<\/strong><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">Alina is a technical writer at <\/span><\/span><\/span><a href=\"https:\/\/amasty.com\/\"><span style=\"color: #1155cc;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\"><u>Amasty<\/u><\/span><\/span><\/span><\/a> <span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">who is keen to e-commerce and implementation of new solutions into the sphere. <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial;\"><span style=\"font-size: small;\">She believes self-enhancement and spot-on goal setting contribute to any project&#8217;s success. Being a regular buyer of numerous online stores she wants to work a fine line between customer\u2019s needs and merchant\u2019s interest.<\/span><\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-15617\" src=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2018\/03\/alina-bragina-1.png\" alt=\"Alina Bragina\" width=\"199\" height=\"300\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Small Steps to Draw Media Attention to Your Book Marketing Campaign Today when information overload is just the way things are good authors are as valuable as gold. And so it happens that truly talented writers all too often can\u2019t promote their works without additional assistance or heavy time costs. When PR managers with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[720],"tags":[],"class_list":["post-15751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts"],"_links":{"self":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/15751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/comments?post=15751"}],"version-history":[{"count":0,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/15751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media\/15820"}],"wp:attachment":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media?parent=15751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/categories?post=15751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/tags?post=15751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}