So, why not\nrevisit this platform with a fresh perspective and use it to not just\nseek inspiration but also increase your book sales and shape up your\nbrand identity?<\/p>\n\n\n\n
Here are 5 powerful ways to market your book using Pinterest <\/p>\n\n\n\n
Get Creative with Pinboards<\/h4>\n\n\n\n
Move over lengthy\nparagraphs of text, here\u2019s a social networking site that lets you\ninteract using compelling visuals. So, get creative and create\nengaging Pinboards filled with images and videos that tell a story. \n<\/p>\n\n\n\n
Right from having\na Pinboard that lets your followers get a peek into your life to\nhaving boards that bring your books to life and one filled with\nreaders\u2019 testimonials \u2013 it is a good idea to dedicate boards for\npromoting yourself and your books. \n<\/p>\n\n\n\n
You don\u2019t always have to post about your books. There are many budding writers out there who would love to take a leaf out of your life, so you can also have a board where you post videos and infographics on writing hacks and tips that can be of some use to them. <\/p>\n\n\n\n
Add Descriptions<\/h4>\n\n\n\n
Many Pinterest\nusers overlook the importance of writing descriptions for the\nPinboards without realizing what an important role they play in SEO.<\/p>\n\n\n\n
Descriptions give\nyour boards context and make them easily discoverable \u2013 both of\nwhich give way to increased visibility and engagement in the form of\nre-pins and shares.<\/p>\n\n\n\n
The trick is to write an accurate Pin description that is infused with keywords, hashtags<\/a> and also contains your website URL to drive traffic. <\/p>\n\n\n\n You can also use Pinterest\u2019s Guided Search Tool to get suggestions for the title and description of your Pinboards.<\/p>\n\n\n\n Group Boards are\nPinboards with multiple contributors. Joining Group Boards gets you\nnoticed, increases your fan following and builds authority. It also\nlets you network and collaborate with like-minded people in the same\nspace such as fellow authors, publishers, small business owners and\nothers. \n<\/p>\n\n\n\n Don\u2019t be that\nperson who joins multiple and generic Group Boards. Look for those\nthat are relevant to your line of work, where you can stand out and\nadd value instead of getting lost in the crowd. \n<\/p>\n\n\n\n So, identify the Group Boards you wish to be part of and send a direct message to the owner, expressing your interest to join. Once you have established your presence on Pinterest, you can also create Group Boards yourself.<\/p>\n\n\n\n Have a book\nreleasing soon? Hosting contests is a great way to generate buzz and\nspread the word about your new book.<\/p>\n\n\n\n Turn to Pinterest\nto host exciting contests while engaging your community. Some contest\nideas include asking followers to re-pin their favorite photos from\nyour boards, create boards related to your new book or even ask them\nto post their reviews on Pinterest after your book launches. \n<\/p>\n\n\n\n Remember to\npromote your contest on your website and on other social media\nchannels and most importantly, offer a valuable incentive to maximize\nparticipation. \n<\/p>\n\n\n\n Last but not the least, all the online marketing activities you undertake must reflect on your website. Hence, you should add a \u2018Pin It\u2019 button on your website for your visitors to easily pin images and videos they like. This encourages social sharing with a click of a button and gets people to pin your content. <\/p>\n\n\n\n Adela Belin is the Head of Digital Marketing at\u00a0Writers Per Hour<\/a>.\u00a0She creates content surrounding marketing with a focus on\u00a0social\u00a0media\u00a0and digital marketing. Feel free to contact Adela on\u00a0LinkedIn<\/a>.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Being an author, you might wonder if Pinterest is of any use to you. If you always considered this virtual pinboard to just be a place for seeking home d\u00e9cor, recipe or fashion inspiration, you are mistaken. There is a lot more this platform has in store for individuals and brands who wish to promote […]<\/p>\n","protected":false},"author":12,"featured_media":16227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,720],"tags":[],"class_list":["post-16223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","category-guest-posts"],"_links":{"self":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/16223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/comments?post=16223"}],"version-history":[{"count":0,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/16223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media\/16227"}],"wp:attachment":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media?parent=16223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/categories?post=16223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/tags?post=16223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Join Group Boards<\/h4>\n\n\n\n
Host Contests<\/h4>\n\n\n\n
Add the \u2018Pin It\u2019 Widget<\/h4>\n\n\n\n
Author Bio:<\/strong><\/h4>\n\n\n\n
![\"Adela](\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2019\/02\/adela-belin.png\")
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