{"id":1683,"date":"2010-06-14T12:00:09","date_gmt":"2010-06-14T06:30:09","guid":{"rendered":"https:\/\/bookbuzzr.com\/blog\/?p=1683"},"modified":"2014-12-23T16:41:37","modified_gmt":"2014-12-23T11:11:37","slug":"innovative-marketing-techniques-sells-books","status":"publish","type":"post","link":"https:\/\/bookbuzzr.com\/blog\/innovative-marketing-techniques-sells-books\/","title":{"rendered":"Book Marketing Mondays: Innovative Marketing Techniques Sells Books"},"content":{"rendered":"<p><strong>The New Decade: Innovative Marketing Techniques Sells Books<\/strong><br \/>\nGuest Expert: <a href=\"http:\/\/joconquerobstacles.com\/about-jo-anne-vandermeulen\/\" target=\"_blank\">Jo-Anne Vandermeulen<\/a><\/p>\n<p>The New Decade: Innovative Marketing Techniques will dictate which producer will meet their ultimate goal and sell their products. For you to conquer all obstacles you will need to:<\/p>\n<p>1.) <strong>Accept the changes<\/strong> in today\u2019s marketing cyber-world.<\/p>\n<p>2.) <strong>Understand today\u2019s consumer<\/strong>. Consider your targeting audience. Today\u2019s consumer is:<\/p>\n<ul>\n<li>Able to search for valuable free information on the Internet.<\/li>\n<li>Wanting a product they can get NOW!<\/li>\n<li>Willing to purchase from someone they trust.<\/li>\n<li>Appreciative when given one-to-one or individual attention.<\/li>\n<li>Searching for quick, simple and informative content.<\/li>\n<li>Scanning your competition for credibility.<\/li>\n<\/ul>\n<p>3.) <strong>Meet the consumer\u2019s expectations<\/strong>:<\/p>\n<ul>\n<li>Produce Unique Content \u2013 Innovation is the Key<\/li>\n<li>Change the Traditional Marketing Messages to Meet the Consumer\u2019s Needs and Wants of Today<\/li>\n<li>Build Relationships<\/li>\n<li>For Accessibility, Provide Direct and Personal Contact<\/li>\n<li>Produce Articles or Posts Need that are Short, Snappy and Simple to Understand<\/li>\n<li>It\u2019s Time for You to \u2018Toot Your Own Horn\u2019 and Hold Nothing Back<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline;\">The New Decade: Innovative Marketing Techniques:<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Produce Unique Content<\/strong> \u2013 Innovation is the Key\n<ul>\n<li>Think of something new and share it immediately. What\u2019s new today is probably going to be old tomorrow.<\/li>\n<li>Change your presentation in a way that\u2019s different from everyone else\u2019s.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Change the Traditional<\/strong> Marketing Messages to Meet the Consumer\u2019s Needs and Wants of Today\n<ul>\n<li>Have visible and functioning links that operates with a single click to exactly where they want to go.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Build Relationships<\/strong>\n<ul>\n<li>Interact through social media sites.<\/li>\n<li>Give away free content from your blog.<\/li>\n<li>Give, give, and then give some more.<\/li>\n<li>Allow yourself to open-up and let your personality shine through. Show you are real. Toss in a fault or problem of your own\u2026no one is an expert at everything.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>For <strong>Accessibility<\/strong>, Provide Direct and Personal Contact\n<ul>\n<li>Supply a link to your site as part of your signature will reassure the consumer that you\u2019re not going anywhere\u2014if they need you, they can find you. You are here to help them.<\/li>\n<li>On your site, present a tag or message at the top for them to single click and contact you immediately.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Produce Articles<\/strong> or Posts Need that are Short, Snappy and Simple to Understand\n<ul>\n<li>Think like producing messages on Twitter.<\/li>\n<li>Consider different learning styles and be prepared to present the same content in a variety different ways.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>It\u2019s Time for You to \u2018<strong>Toot Your Own Horn<\/strong>\u2019 and Hold Nothing Back\n<ul>\n<li>Now is not the time to be humble\u2014show you\u2019re an expert.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Welcome to the new decade: Innovative marketing techniques will increase the chances of selling your books.<\/p>\n<p>Not to say that traditional marketing techniques will not work today; but, the reality is, in order for you to *conquer all obstacles* you must be willing to make some major promotional changes when it comes to selling your book. In this new decade, it\u2019s time to accept the changes, understand the consumer, and know that it is the innovative marketing techniques that will out-shine the others and have greater chances of success.<\/p>\n<hr \/>\n<p><em><em><a href=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2010\/05\/Jos-picture-resized-and-cropped1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1503\" style=\"margin-left: 5px; margin-right: 5px;\" title=\"Jo's picture resized and cropped\" src=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2010\/05\/Jos-picture-resized-and-cropped1.jpg\" alt=\"\" width=\"150\" height=\"175\" \/><\/a>Author Jo-Anne Vandermeulen graduated from the University of Saskatchewan with a degree in Education and an English Literature major. She taught for the Moosomin School Division for twenty years before starting her full time writing career in 2006.<\/em><\/em><\/p>\n<p>Jo-Anne produces and hosts a live weekly Blog Talk Radio (BTR) show, \u201cAuthors Articulating,\u201d where she shares marketing and promotional tips with other writers and answers questions from her extensive and ever-growing list of followers. She is an owner of Premium Promotional Services, a company that supports and markets fellow writers.<\/p>\n<p>Her first book, a women\u2019s fiction (suspense\/romance) called \u201cConquer All Obstacles\u201d was released November, 2009. Her latest book, a non-fiction resource titled \u201cPremium Promotional Tips for Writers\u201d, was released in December, 2009.<\/p>\n<p>Jo-Anne has two grown daughters and resides in Courtenay, British Columbia with her mini-dachshund, Oscar.<br \/>\n<img loading=\"lazy\" decoding=\"async\" style=\"visibility: hidden; width: 0px; height: 0px;\" src=\"http:\/\/counters.gigya.com\/wildfire\/IMP\/CXNID=2000002.0NXC\/bT*xJmx*PTEyNzMxNTgzNzc2NjcmcHQ9MTI3MzE1ODM5MjY*MSZwPTU*OTI4MiZkPSZnPTImbz*5NjE2YzY2ZDkxNmE*ZWVjOWMy\/NDk5ZTY*NGJhYmUyMCZvZj*w.gif\" alt=\"\" width=\"0\" height=\"0\" border=\"0\" \/><object id=\"bookwidget\" name=\"bookwidget\" width=\"328\" height=\"220\"><param name=\"book\" value=\"http:\/\/www.freado.com\/bookwidget.swf\" \/><param name=\"flashVars\" value=\"&quot;document_Id=5408_2780_1\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allownetworking\" value=\"all\" \/><embed src=\"http:\/\/www.freado.com\/bookwidget.swf\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"allowfullscreen\" width=\"328\" height=\"220\" flashvars=\"document_Id=5408_2780_1\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New Decade: Innovative Marketing Techniques Sells Books Guest Expert: Jo-Anne Vandermeulen The New Decade: Innovative Marketing Techniques will dictate which producer will meet their ultimate goal and sell their products. For you to conquer all obstacles you will need to: 1.) Accept the changes in today\u2019s marketing cyber-world. 2.) Understand today\u2019s consumer. Consider your [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,173],"tags":[9,3,18,155,178],"class_list":["post-1683","post","type-post","status-publish","format-standard","hentry","category-book-marketing","category-book-marketing-mondays","tag-authors","tag-book-marketing","tag-book-promotion","tag-books","tag-publicity"],"_links":{"self":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/comments?post=1683"}],"version-history":[{"count":0,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/1683\/revisions"}],"wp:attachment":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media?parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/categories?post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/tags?post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}