{"id":3681,"date":"2011-02-01T12:00:55","date_gmt":"2011-02-01T06:30:55","guid":{"rendered":"https:\/\/bookbuzzr.com\/blog\/?p=3681"},"modified":"2014-12-23T16:29:28","modified_gmt":"2014-12-23T10:59:28","slug":"will-tweetin-postin-updatin-discussin-get-you-into-your-readers-hearts","status":"publish","type":"post","link":"https:\/\/bookbuzzr.com\/blog\/will-tweetin-postin-updatin-discussin-get-you-into-your-readers-hearts\/","title":{"rendered":"Will Tweetin\u2019 &#038; Postin\u2019, Updatin\u2019 &#038; Discussin\u2019  Get You into Your Readers\u2019 Hearts?"},"content":{"rendered":"<p>Guest Expert: <a href=\"http:\/\/www.BlueHorizonCommunications.com\" target=\"_blank\">Laurel Marshfield<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2011\/01\/BLONDE-TWEETING.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3682\" title=\"BLONDE-TWEETING\" src=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2011\/01\/BLONDE-TWEETING-300x292.jpg\" alt=\"\" width=\"192\" height=\"187\" \/><\/a><\/p>\n<p>\u201cWishin\u2019 and Hopin\u2019\u201d &#8212; the hit pop tune that iconic blonde soul singer, Dusty Springfield, made famous in the sixties &#8212; offers a familiar resonance, these days, for authors hoping to attract readers. (Need a little memory boost? Here\u2019s Springfield: http:\/\/bit.ly\/gLyiq5)<\/p>\n<p><iframe loading=\"lazy\" class=\"youtube-player\" title=\"YouTube video player\" src=\"http:\/\/www.youtube.com\/embed\/14Dgw_LSJ5w\" width=\"300\" height=\"255\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Hear it? The connection between authors and Dusty Springfield\u2019s hit song lies in a certain longing-filled \u201cunobtainability.\u201d But, as the song lyrics advise, a proactive approach will dispel those feelings and help you get what you want.<\/p>\n<p>For authors looking for readers (as opposed to teenagers looking for love) a proactive approach means tweeting on Twitter and, among other social networking sites, posting on your blog and others\u2019 blogs; updating your Facebook profile and fan pages; and starting discussions on your LinkedIn groups.<\/p>\n<p>What should you tweet, post, update, and discuss? Like the song says, \u201cdo what <em>he<\/em> wants to do\u201d \u2013 write what your <em>readers<\/em> want to read. And what they want to read is informative content that\u2019s exciting, entertaining, engaging, and, perhaps, startling &#8212; but always inspiring.<\/p>\n<p><strong>Book-Driven, or Book Business-Driven? <\/strong><\/p>\n<p>To structure a framework for tweets &amp; posts that meets those core criteria, most authors adopt one of two online postures. Either they churn out content about their book and its creation. Or, they churn out information helpful to other authors (on writing, platform-building, publishing, promoting, and the like). In other words, their online presence \u2013 through their site, blog, and social networking accounts \u2013 is either \u201cbook-driven\u201d or \u201cbook business-driven.\u201d<\/p>\n<p><strong>Who Drives What? <\/strong><\/p>\n<p>Very well-known authors tend to use a book-driven approach for their reader attraction efforts (as you might expect). But not so well-known authors &#8212; perhaps believing that what the famous do is what they should do, too &#8212; may decide to frame their content around a book-driven model, as well. Some of those authors, though, realize that interest in their books isn\u2019t yet strong enough to support that posture. And they turn to the book business-driven approach, instead.<\/p>\n<p>It\u2019s an approach that borrows heavily from the info-preneurship model that has exploded online (in the last decade, especially). And it has the added advantage of inspiring authors to become expert in areas they need expertise in, anyway, in order to promote their own books.<\/p>\n<p><strong>A Few Book Business-Driven Authors on Twitter<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3686\" style=\"margin: 10px 10px 5px 5px;\" title=\"Twitter-Logo\" src=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2011\/01\/Twitter-Logo.png\" alt=\"\" width=\"52\" height=\"52\" \/> Here are a representative few of the many authors on Twitter who\u2019ve made (or are just beginning to make) a name for themselves that\u2019s supportive of their authorial career &#8212; by offering useful and informative content for aspiring authors:<\/p>\n<p>\u2022 Carolyn Howard-Johnson (<a href=\"http:\/\/twitter.com\/FrugalBookPromo\" target=\"_blank\">@FrugalBookPromo<\/a>)<br \/>\n\u2022 Debbie Ridpath Ohi (@<a href=\"http:\/\/twitter.com\/inkyelbows\" target=\"_blank\">inkyelbows<\/a>)<br \/>\n\u2022 Diane Holmes (@<a href=\"http:\/\/twitter.com\/pitchuniversity\" target=\"_blank\">pitchuniversity<\/a>)<br \/>\n\u2022 Georgia McBride (@<a href=\"http:\/\/twitter.com\/Georgia_McBride\" target=\"_blank\">Georgia_McBride<\/a>)<br \/>\n\u2022 Joanna Penn (@<a href=\"http:\/\/twitter.com\/thecreativepenn\" target=\"_blank\">thecreativepenn<\/a>)<br \/>\n\u2022 Julie Isaac (@<a href=\"http:\/\/twitter.com\/WritingSpirit\" target=\"_blank\">WritingSpirit<\/a>)<br \/>\n\u2022 Mark David Gerson (@<a href=\"http:\/\/twitter.com\/MarkDavidGerson\" target=\"_blank\">MarkDavidGerson<\/a>)<br \/>\n\u2022 Roz Morris (@<a href=\"http:\/\/twitter.com\/dirtywhitecandy\" target=\"_blank\">dirtywhitecandy<\/a>)<br \/>\n\u2022 Tony Eldridge (@<a href=\"http:\/\/twitter.com\/tonyeldridge\" target=\"_blank\">tonyeldridge<\/a>)<\/p>\n<p>Are you, or your favorite author-experts, missing from this very short list? If so, please add your and your favorites\u2019 names in the Comments box below, keeping in mind that the focus here is on authors of fiction, exclusively.<\/p>\n<p>Then, click on over to Twitter and peruse the tweets (also visit the sites) of each author listed above. You\u2019ll soon see how each one offers a very individual perspective on book-related subjects &#8212; one that will attract, if not mesmerize, fellow authors.<\/p>\n<p><strong>So Where Is That Author Payoff, Again?<\/strong><\/p>\n<p>If you feel drawn to the book business-driven approach, you\u2019ll find that helping aspiring authors helps <em>you<\/em> build a following of \u201ccontent consumers\u201d as well as friends \u201cin the industry.\u201d And when you\u2019re ready to get the word out about your own book, you\u2019ll be able to call upon your friends and contacts in the author-expert world.<\/p>\n<p>In the spirit of mutual support that is social networking at its best, they\u2019ll be eager to help \u201cget you into\u201d potential readers\u2019 minds, if not hearts, by joining you in tweeting &amp; posting, updating &amp; discussing content that\u2019s exciting, entertaining, engaging, and, perhaps, startling &#8212; but always inspiring, about your book.<\/p>\n<hr \/>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3198\" style=\"margin-left: 10px; margin-top: 10px; margin-bottom: 10px;\" title=\"Laurel Marshfield\" src=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2010\/12\/Laurel-Marshfield.jpg\" alt=\"\" width=\"207\" height=\"241\" srcset=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2010\/12\/Laurel-Marshfield.jpg 207w, https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2010\/12\/Laurel-Marshfield-185x215.jpg 185w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><strong>Laurel Marshfield<\/strong> is a professional writer, developmental editor(aka \u201cbook doctor\u201d), and ghostwriter who helps authors shape, develop, and refine their book manuscripts for publication. She offers manuscript evaluation, developmental editing, co-writing, collaboration, ghostwriting, book coaching, and consultation for authors.<br \/>\nHer blogsite publishes inspiration and advice for the author\u2019s journey: <a href=\"http:\/\/www.BlueHorizonCommunications.com\">Blue Horizon Communications<\/a> And her free eBook, available for newsletter signup (see the upper right-hand corner of her homepage) is titled:<strong> I Need to Be a Bestselling Author \u2013 Is That True?: The Five-Destination Roadmap to Authorship<\/strong>.<br \/>\nOn Twitter, you can find her at: <a href=\"http:\/\/www.Twitter.com\/BookEditorLM\">@BookEditorLM<\/a><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest Expert: Laurel Marshfield \u201cWishin\u2019 and Hopin\u2019\u201d &#8212; the hit pop tune that iconic blonde soul singer, Dusty Springfield, made famous in the sixties &#8212; offers a familiar resonance, these days, for authors hoping to attract readers. (Need a little memory boost? Here\u2019s Springfield: http:\/\/bit.ly\/gLyiq5) Hear it? The connection between authors and Dusty Springfield\u2019s hit [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":3686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353,3],"tags":[9,384,3,385,58],"class_list":["post-3681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bbmtc","category-book-marketing","tag-authors","tag-authors-on-twitter","tag-book-marketing","tag-marketing-books-on-twitter","tag-twitter"],"_links":{"self":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/3681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/comments?post=3681"}],"version-history":[{"count":0,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/3681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media\/3686"}],"wp:attachment":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media?parent=3681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/categories?post=3681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/tags?post=3681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}