{"id":4033,"date":"2011-03-14T12:00:51","date_gmt":"2011-03-14T06:30:51","guid":{"rendered":"https:\/\/bookbuzzr.com\/blog\/?p=4033"},"modified":"2014-12-23T17:21:12","modified_gmt":"2014-12-23T11:51:12","slug":"ta-da-e-books-are-great-tools-for-promotion","status":"publish","type":"post","link":"https:\/\/bookbuzzr.com\/blog\/ta-da-e-books-are-great-tools-for-promotion\/","title":{"rendered":"Ta Da! E-books are great tools for promotion"},"content":{"rendered":"

Expert: Carolyn Howard-Johnson<\/a><\/p>\n

There may be as many different kinds of electronic books as you\u2019re likely to find of the more substantial kind in bookstores. There you see hardcover books, trade paperbacks, mass market paperbacks, books bound with twirly wires, pop-up books, large-print books, tactile books and more. E-books are all electronic but they come in all sizes from white papers that should, by all rights, be called e-papers to full-blown how-to books. They are given away and sold, usually inexpensively compared to books you can have and hold. They are offered as .pdf files, ready for readers to read on their screens or to be printed out and read the old-fashioned way and those that can be downloaded to multimedia readers for reading on the run. Surely one of them can be used to your advantage.<\/p>\n

And just how do you use them to your advantage? Lots of ways. When your book is published as an e-book in addition to a traditional have-and-hold book, you let your readers (who, after all, are your customers) get your book in whatever form they want it and get it fast. Some books\u2014books on tech, as an example\u2014require frequent updates. E-books allow you to do that. You can reach niche market without much upfront expense, too. But mostly, Ta Da! E-books are great tools for promotion. Here are some ways to do that:<\/p>\n