{"id":4808,"date":"2011-06-10T12:00:33","date_gmt":"2011-06-10T06:30:33","guid":{"rendered":"https:\/\/bookbuzzr.com\/blog\/?p=4808"},"modified":"2014-12-23T16:20:21","modified_gmt":"2014-12-23T10:50:21","slug":"homemade-book-videos-and-tutorials","status":"publish","type":"post","link":"https:\/\/bookbuzzr.com\/blog\/homemade-book-videos-and-tutorials\/","title":{"rendered":"Homemade Book Videos and Tutorials"},"content":{"rendered":"<p>Guest Expert: <a href=\"http:\/\/www.freado.com\/users\/3316\/aggie-villanueva\" target=\"_blank\">Aggie Villanueva<\/a><\/p>\n<p>When it comes to my main book trailers, I like to hire them done professionally if possible because I have absolutely no talent in this vital area. The book trailer is usually your very first public viewing, but today\u2019s readers expect much more after that trailer hooks them; they expect to interact visually with you on several levels. Fortunately you don\u2019t have to hire the pros for that. In fact DIY is preferable.<\/p>\n<p>Transform readers into faithful followers when you produce home movie style videos and\/or homemade tutorials.Video delivers that personal element and a break from straight reading, like in this introduction to my upcoming interactive eBook. Readers feel closer to you when you speak straight to them.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/JxmH6phiHiE\" width=\"300\" height=\"200\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Video marketing has long been practically a book campaign requirement, so why limit yourself? Today\u2019s readers want to see and hear you, get to know you, learn from you. Extend your marketing beyond that first book trailer with book-related videos of various types.<\/p>\n<p>I went all the way for my novel\u2019s trailer, <a href=\"http:\/\/www.aggiev.org\/rightfullymine\/rightfullyminetrailer.html\" target=\"_blank\"><em>Rightfully Mine: God\u2019s Equal Rights Amendment<\/em><\/a>, hiring a professional company and my own illustrator. But for my how-to book, <a href=\"http:\/\/www.amazon.com\/Rewritten-Word-Sculpt-Literary-ebook\/dp\/B0045JK48A\/ref=sr_1_1?ie=UTF8&amp;m=AG56TWVU5XWC2&amp;s=digital-text&amp;qid=1306440117&amp;sr=1-1\" target=\"_blank\"><em>The Rewritten Word: How to Sculpt Literary Art no Matter the Genre<\/em><\/a>, I wanted a more down home and even humorous tone to counteract the aspect of reading yet another how-to. I plan to hire out a professional trailer when I publish the book\u2019s next edition, but for this edition I prefer this concept.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/PMLCe-om0es\" width=\"300\" height=\"255\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>And I\u2019m already working on video tutorials for the interactive second edition.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/-cGOvkRJ5Do\" width=\"300\" height=\"200\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Videos are fun to produce. Don\u2019t be intimidated by the camera. Jump in a make some videos just for fun. You\u2019ll see a world of possibilities arise from them. And you can always keep just the clips you like for the final book video(s).<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4>What You Need<\/h4>\n<p>Of course there is no excuse for sloppy, unprofessional products, but there\u2019s also no reason to break the bank with expensive equipment and software. You\u2019ll need:<\/p>\n<p><strong>Webcam:<\/strong> Personally I don\u2019t care for the quality of webcams included in my laptops. Because I do a fair amount of videos, I purchased a Microsoft LifeCam for around $65.00, but I know many authors who are happy with their $20.00 webcams. With today\u2019s technology you probably won\u2019t even need special lighting.<\/p>\n<p><strong>Software:<\/strong> I\u2019d recommend something with a little more flexibility than the Windows Movie Maker included on most laptops. I purchased <a href=\"http:\/\/www.cyberlink.com\/\" target=\"_blank\"><em>Cyberlink\u2019s Power Director<\/em><\/a> to get started. It\u2019s not the best nor the worst, but allows you many creative functions. A quick Google search will show you several more $50.00-$70.00 options.<\/p>\n<p><strong>Something to Say:<\/strong> If you write fiction, give them a backstory, talk about the history of your time period\/characters, how you came to write this story, or anything specific to your book. Periodically you can send a book update or encouraging book-related message from your favorite vacation\/thinking spot.<br \/>\nThese all apply to non-fiction too, where you may also have a compelling backstory, talk about events that produced the book, create tutorials\/how-to\u2019s or delve a bit deeper into the topic\u2019s background.<br \/>\nMost important of all, make sure you have something of value to say in your video. Never waste your reader\u2019s time.<\/p>\n<h4><strong>Prepare Your Script<\/strong><\/h4>\n<p>Write your script as if you\u2019re talking to a friend, even if you\u2019re teaching. Check out this <a href=\"http:\/\/www.youtube.com\/user\/PromotionalaCarte?feature=mhee#p\/u\/0\/-cGOvkRJ5Do\" target=\"_blank\">rewriting tutorial<\/a>. Be professional but approachable. I\u2019m nothing if not chatty, so I take advantage of that, often opening tutorials with a live introductory video clip. That personal touch can eliminate dreaded dryness.<\/p>\n<h4><strong>Lights, Camera Action<\/strong><\/h4>\n<p>Most of all enjoy yourself. Your state of being shows through and elicits reader response. Allow yourself to relax and let viewers get to know the real you. Readers enjoy a break from straight reading and your video could be just what they\u2019ve been waiting for, and could put your book campaign over the top.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3725\" style=\"margin-left: 10px;\" title=\"Aggie 0049 72 dpi\" src=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2011\/01\/Aggie-0049-72-dpi-300x300.jpg\" alt=\"\" width=\"210\" height=\"210\" srcset=\"https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2011\/01\/Aggie-0049-72-dpi-300x300.jpg 300w, https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2011\/01\/Aggie-0049-72-dpi-65x65.jpg 65w, https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2011\/01\/Aggie-0049-72-dpi-100x100.jpg 100w, https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2011\/01\/Aggie-0049-72-dpi-150x150.jpg 150w, https:\/\/bookbuzzr.com\/blog\/wp-content\/uploads\/2011\/01\/Aggie-0049-72-dpi.jpg 500w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/> A published author at <em>Thomas Nelson<\/em> before she was 30, bestselling author Aggie Villanueva published <em>Chase the Wind<\/em>, and <a href=\"http:\/\/www.aggiev.org\/rightfullymine\" target=\"_blank\"><em>Rightfully Mine<\/em><\/a>, both at <em>Thomas Nelson<\/em> 1980s, she is now a multiple fiction &amp; nonfiction Amazon\/Kindle category bestseller, also also making Top Rated list in three categories for her how-to <a href=\"http:\/\/www.amazon.com\/Rewritten-Word-Sculpt-Literary-Matter\/dp\/098259142X\/ref=sr_1_cc_1?ie=UTF8&amp;qid=1290526835&amp;sr=1-1-catcorr\" target=\"_blank\">The Rewritten Word<\/a>. Aggie founded <a href=\"http:\/\/www.promotionalacarte.com\/\" target=\"_blank\"><em>Promotion \u00e1 la Carte<\/em><\/a>, author promotional services July 2010 and 6 months later was voted #2 at <a href=\"http:\/\/critters.org\/predpoll\/final_tally_promotions.ht\" target=\"_blank\"><em>Predators &amp; Editors<\/em><\/a> in the <em>Promotion <\/em>category. Among other sites, she teaches author promotion at <a href=\"https:\/\/bookbuzzr.com\/blog\/book-marketing\/design-your-own-twitter-background\/\" target=\"_blank\">BookBuzzr Blog<\/a>, <a href=\"https:\/\/bookbuzzr.com\/blog\/bbmtc\/\" target=\"_blank\">Book Marketing Technologies Center Webinars<\/a>, <a href=\"http:\/\/www.promotionalacarteblog.com\/\" target=\"_blank\">Promotion a la Carte Blog<\/a> and <a href=\"http:\/\/www.blogtalkradio.com\/promotionalacarte\" target=\"_blank\">Promotion a la Carte Radio<\/a>. Villanueva is also <a href=\"http:\/\/www.aggiev.org\/\" target=\"_blank\">a critically acclaimed photographic artist<\/a> represented by galleries nationwide, including <a href=\"http:\/\/www.xanadugallery.com\/Art\/ArtistGallery.asp?ArtistID=429\" target=\"_blank\">Xanadu Gallery in Scottsdale, AZ<\/a>. Contact Villanueva at <a href=\"mailto:aggie@promotionalacarte.com\" target=\"_blank\">aggie@promotionalacarte.com<\/a>.<\/p>\n<p>.<br \/>\n<img loading=\"lazy\" decoding=\"async\" style=\"visibility: hidden; width: 0px; height: 0px;\" src=\"http:\/\/counters.gigya.com\/wildfire\/IMP\/CXNID=2000002.0NXC\/bT*xJmx*PTEyNzg5MzU5NzI2NDcmcHQ9MTI3ODkzNjgyNTM5OCZwPTU*OTI4MiZkPSZnPTImbz*yN2I4MzdkNGQ4MzE*NjQ4YjVh\/MjZmN2IxZGE1YTQ3ZCZvZj*w.gif\" alt=\"\" width=\"0\" height=\"0\" border=\"0\" \/><object id=\"bookwidget\" width=\"328\" height=\"220\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"name\" value=\"bookwidget\" \/><param name=\"book\" value=\"http:\/\/www.freado.com\/bookwidget.swf\" \/><param name=\"flashVars\" value=\"document_Id=4277_3316_1\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allownetworking\" value=\"all\" \/><param name=\"src\" value=\"http:\/\/www.freado.com\/bookwidget.swf\" \/><param name=\"flashvars\" value=\"document_Id=4277_3316_1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"bookwidget\" type=\"application\/x-shockwave-flash\" width=\"328\" height=\"220\" src=\"http:\/\/www.freado.com\/bookwidget.swf\" allownetworking=\"all\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" flashvars=\"document_Id=4277_3316_1\" book=\"http:\/\/www.freado.com\/bookwidget.swf\" name=\"bookwidget\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest Expert: Aggie Villanueva When it comes to my main book trailers, I like to hire them done professionally if possible because I have absolutely no talent in this vital area. The book trailer is usually your very first public viewing, but today\u2019s readers expect much more after that trailer hooks them; they expect to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353,3],"tags":[494,9,3,18,493,504,286,300],"class_list":["post-4808","post","type-post","status-publish","format-standard","hentry","category-bbmtc","category-book-marketing","tag-author-video","tag-authors","tag-book-marketing","tag-book-promotion","tag-book-trailers","tag-book-videos","tag-book-trailer","tag-videos"],"_links":{"self":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/4808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/comments?post=4808"}],"version-history":[{"count":0,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/4808\/revisions"}],"wp:attachment":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media?parent=4808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/categories?post=4808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/tags?post=4808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}