{"id":5312,"date":"2011-07-08T12:00:32","date_gmt":"2011-07-08T06:30:32","guid":{"rendered":"https:\/\/bookbuzzr.com\/blog\/?p=5312"},"modified":"2014-12-23T17:12:32","modified_gmt":"2014-12-23T11:42:32","slug":"teamwork-you-and-your-business-cards","status":"publish","type":"post","link":"https:\/\/bookbuzzr.com\/blog\/teamwork-you-and-your-business-cards\/","title":{"rendered":"Teamwork: You and Your Business Cards"},"content":{"rendered":"

Expert: Carolyn Howard-Johnson<\/a><\/p>\n

\"\"<\/a>I devote much of my time giving people tips on how to do things frugally. Business cards are, indeed, frugal. Let me share a few of my own frugal ideas for using business cards directly from my book The Frugal Book Promoter<\/a>.<\/p>\n

I love business cards. The plain old, business-size cards fit into easily into wallets. Techy types scan and add plain old business cards to any Outlook file in a flash. Plain old business cards fit into either frugal or designer card carriers. And plain old business cards can be made into mini-ads.<\/p>\n

I don\u2019t love them just because they\u2019re inexpensive. I like them because they tend to be kept. My husband keeps a stack of business cards for resources in an elastic band; he stows them in the drawer where he keeps all his pens and pencils and he never loses them. For him to keep them, though, they must fit into his stack, contribute to the nice, dense little brick he is making of them. If they are too big or fat, they don\u2019t make it into his own, unique little file system.<\/p>\n

I collect the business cards I\u2019m given into Outlook when I get home from writers\u2019 conferences and other events. But if they\u2019re odd-size, they may never get home with me. They\u2019ll get lost in the bottom of my purse and stay there for a year. Because I\u2019m a writer, I often get bookmarks in lieu of business cards. They\u2019re nice. They\u2019re useful. But they aren\u2019t sure-fire marketers like cards. They tend to get lost in the innards of books which in turn get shelved. The next time they get seen, they have become either vintage or heirloom.<\/p>\n

But most of all, I love to use them as mini advertisments. I know. Graphic artists will groan, but if folks don\u2019t get too tied up with what is acceptable in terms of design, they can include endorsements (or blurbs) or quotes from the book as well as an image of a book cover. They can include promotional offers and teasers to get people to check the book out on Amazon or the author\u2019s Web site.<\/p>\n

\"\"<\/a>They are mighty because:<\/p>\n