{"id":6129,"date":"2011-10-13T17:24:20","date_gmt":"2011-10-13T11:54:20","guid":{"rendered":"https:\/\/bookbuzzr.com\/blog\/?p=6129"},"modified":"2014-12-23T18:28:29","modified_gmt":"2014-12-23T12:58:29","slug":"drumroll-please-the-next-generation-of-facebook-marketing-is-here","status":"publish","type":"post","link":"https:\/\/bookbuzzr.com\/blog\/drumroll-please-the-next-generation-of-facebook-marketing-is-here\/","title":{"rendered":"Drumroll Please \u2026 The Next Generation of Facebook Marketing is Here!"},"content":{"rendered":"

The problem with today\u2019s Facebook fan pages<\/strong>
\nSo you\u2019re an author with a Facebook fan page. You\u2019ve got book trailers, polls, quizzes, photo and writing contests running on your page. You\u2019ve even got a few hundred \u201cFacebook Likes\u201d for your page. And yet your book sales are not going up. You then compare yourself to popular authors with tens of thousands of Fans on their Facebook fan pages. And you wonder what they are doing that you\u2019re not doing.<\/p>\n

Here\u2019s what\u2019s happening.<\/p>\n

If you are a popular mainstream author, the people becoming fans of your page are people who already<\/em> read your books or have heard enough about you that they are likely to soon become readers.<\/p>\n

If you are not yet a literary superstar, then the people who are \u201cLiking\u201d your page are doing so because of some other inducement that you may be providing (\u201cget entered into a prize drawing if you Like my page\u201d). They are unlikely to think about you or notice your book even if they \u201cLike\u201d your Facebook fan page. And they are unlikely to return to your Facebook page or tell their friends about it.<\/p>\n

Thus, while a Facebook fan page (and associated bells and whistles such as the BookBuzzr Facebook Fan Page Widget<\/a>) is a necessary condition for entry into the book marketing game, it is not sufficient.<\/p>\n

So how do you actually find some readers for your book?<\/p>\n

John Locke\u2019s Principle of Transfer of Loyalty<\/strong>
\nA few months ago, best-selling author – John Locke – wrote a book – \u201cHow I Sold a Million Books<\/a>\u201d. In this book John comes up with the concept of \u201cTransfer of Loyalty\u201d. The idea is simple and fairly well-known. It is best illustrated by an example.<\/p>\n

Let us say that you\u2019ve written a vampire romance book and your target audience is the set of people who liked the Twilight movie series. You write a blog post on the Twilight movie series and promote the blog post on Twitter to Twilight movie fans. Some of these folks will read your blog post and get exposed to your book. Some of your blog post readers may now \u201ctransfer their loyalty\u201d to give your book a try.<\/p>\n

While this is a fantastic, proven concept, we at BookBuzzr, believe that the principle can be extended to find readers on Facebook.<\/p>\n

Characteristics of Facebook users<\/strong>
\nSome of the characteristics of Facebook users are:
\n1. They don\u2019t like reading lengthy blog posts while on Facebook.
\n2. They like playing trivia games
\n3. They like sharing fun stuff with their friends
\n4. They are usually thinking WIIFM (What\u2019s in it for me?)<\/p>\n

Announcing QuizBuzzr \u2013 a revolution in book marketing on Facebook<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Melding John Locke\u2019s loyalty transfer principle with our insight about Facebook users, we\u2019ve come up with QuizBuzzr.<\/p>\n

QuizBuzzr is a quiz that you, the author, create. There are ten questions in each quiz. The quiz would ideally appeal to your target audience. For example, if you think that fans of the Oprah Winfrey show would enjoy your book, you would create a quiz featuring 10 questions about Oprah Winfrey.<\/p>\n

QuizBuzzr also features \u201cLifelines\u201d. Clicking on these will offer you clues to the correct answer with one twist \u2013 some of them require you to share the game with your Facebook friends.<\/p>\n

QuizBuzzr is also made interesting by the fact that at each point during the game, you can \u201cWalk Away\u201d from the game thereby saving the points earned till that point or risk it all by trying to answer the next question.<\/p>\n

And we\u2019ve built in several \u2018viral hooks\u2019 which cause users to share information about the specific quiz and about your book with their Facebook friends.<\/p>\n

And winning points in the game allows users to use those points on Freado.com where they can win real prizes including Kindles and best-selling books.<\/p>\n

Why is this useful for you?<\/strong><\/p>\n

To summarize, this technology is particularly useful because:<\/p>\n

1. You can create several quizzes that are likely to appeal to your readers.
\n2. It shows up your book at strategic points in the game alongside the questions.
\n3. As described earlier, it appeals to the average Facebook user.
\n4. Because of the in-built viral hooks at various points in the game, your book will be surely be marketed.<\/p>\n

How can you use QuizBuzzr to market your book on Facebook?<\/strong>
\nQuizBuzzr will soon be released as a test beta product. It comes bundled with a BookBuzzr Author Pro subscription<\/a>. To use it to market your book, simply sign-up for a BookBuzzr Author Pro <\/a>account.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The problem with today\u2019s Facebook fan pages So you\u2019re an author with a Facebook fan page. You\u2019ve got book trailers, polls, quizzes, photo and writing contests running on your page. You\u2019ve even got a few hundred \u201cFacebook Likes\u201d for your page. And yet your book sales are not going up. You then compare yourself to […]<\/p>\n","protected":false},"author":3,"featured_media":6135,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8,221],"tags":[3,8,377,574],"class_list":["post-6129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","category-bookbuzzr","category-personal-productivity-for-authors","tag-book-marketing","tag-bookbuzzr","tag-bookbuzzr-author-pro","tag-transfer-of-loyalty"],"_links":{"self":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/6129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/comments?post=6129"}],"version-history":[{"count":0,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/6129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media\/6135"}],"wp:attachment":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media?parent=6129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/categories?post=6129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/tags?post=6129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}