{"id":6658,"date":"2011-12-19T19:00:59","date_gmt":"2011-12-19T13:30:59","guid":{"rendered":"https:\/\/bookbuzzr.com\/blog\/?p=6658"},"modified":"2012-09-17T15:04:39","modified_gmt":"2012-09-17T09:34:39","slug":"qa-how-to-launch-an-ebook","status":"publish","type":"post","link":"https:\/\/bookbuzzr.com\/blog\/qa-how-to-launch-an-ebook\/","title":{"rendered":"Q&A: How to Launch an eBook"},"content":{"rendered":"

On 7th of December, we had an interesting and informative webinar about ‘How to Launch an eBook’. Our panel consisted of D\u2019vorah Lansky<\/a> (M.Ed. and Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online), Phyllis Zimbler Miller<\/a> (co-founder of Miller Mosaic Power Marketing) and Penny C. Sansevieri <\/a>(CEO of Author Marketing Experts, Inc.).<\/p>\n

We answered a lot of questions but still had a few unanswered. This post answers those questions. If you have any further questions, please leave them in the comments for our panel.<\/p>\n

1.<\/strong> Besides utilizing social media and virtual book tours, what would be your next top marketing tool or idea? [Mary DeMaio]<\/em><\/p>\n

Phyllis Zimbler Miller:<\/strong>
\nUtilizing Amazon\u2019s features for author promotion.<\/p>\n

Penny C. Sansevieri:<\/strong>
\nI would recommend eBook groups and video. YouTube is getting even bigger — over the next 8 months many changes will continue to take place there, premium channels, etc. Fabulous way to promote your eBook!
\n
\n2. <\/strong> How long would you recommend a blog\/book tour be? [Mary DeMaio] <\/em><\/p>\n

D\u2019vorah Lansky:<\/strong>
\nAs far as “ideal length” for a virtual book tour, that depends on the author\u2019s goal. My recommendation would be to start with a 6-8 day tour. You can conduct this over a 2 or 3 week period, focusing on specific days of the week.<\/p>\n

Penny C. Sansevieri:<\/strong>
\nI don\u2019t recommend that an author ever stop marketing actually. We do our tours for 90 days, but generally that\u2019s because an author doesn\u2019t want to hire a PR firm forever (though I would love that :) \u2013 but if you\u2019re doing this on your own, keep going!
\n
\n3.<\/strong> I’ve heard that an e book shouldn’t be very long – that people don’t want to read a 100-150 page book on Kindle. What do you think? If my book is “longer” then should it be broken up into 30-50 page books? [Christina McCale] <\/em><\/p>\n

Phyllis Zimbler Miller:<\/strong>
\nAn eBook should be the length needed to complete the topic so it should not be artificially broken up.<\/p>\n

Penny C. Sansevieri:<\/strong>
\nGenerally eBooks have been shorter \u2013 they used to be 20-70 pages or so, but now with so many different eBooks populating the market, genres, etc. It\u2019s no longer a mainstream concept that the eBook needs to be short. Though I will say this, I think that books will be getting shorter and shorter \u2013 just in general. I don\u2019t think we will continue to have the bandwidth for reading long books. That\u2019s just my take.
\n
\n4.<\/strong> What are the most effective means for distributing eBooks? [scott tornek]<\/em><\/p>\n

Penny C. Sansevieri:<\/strong>
\nI would recommend printing in all formats, so Kindle, Mobi, etc. Make sure it\u2019s on all platforms.
\n
\n5. <\/strong> How do I create Word of Mouth options to spread my message with further reach? Starting from zero. [Chelsia Brewer] <\/em><\/p>\n

Phyllis Zimbler Miller:<\/strong>
\nWordpress website with blog, social media, Amazon, comments on other people’s blogs, comments on LinkedIn groups.<\/p>\n

Penny C. Sansevieri:<\/strong>
\nHard to tell, authors always want to know how to go \u201cviral\u201d but that\u2019s not always just a tip or trick you can do. There are certain concepts though to going viral and the first is, you must make it easy \u2013 so easy to RT your info, easy to share your stuff, etc. Easy, easy, easy. Shorten the staircase as it were. Don\u2019t make people jump through hoops to get your stuff and then, write amazing content. Really. There\u2019s a piece I just wrote on this topic, creating great content, candidly it\u2019s more important than ever. Hope this helps: http:\/\/www.amarketingexpert.com\/the-new-pr-secrets-to-turning-fans-into-evangelists\/ <\/a>
\n
\nWhat are your thoughts? Would you like to add to the answers? Have questions about launching an ebook? Leave your questions and suggestions in the comments for our panel.<\/p>\n","protected":false},"excerpt":{"rendered":"

On 7th of December, we had an interesting and informative webinar about ‘How to Launch an eBook’. Our panel consisted of D\u2019vorah Lansky (M.Ed. and Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online), Phyllis Zimbler Miller (co-founder of Miller Mosaic Power Marketing) and Penny C. Sansevieri (CEO of Author […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353,3,720,718],"tags":[9,3,18,329,216,605],"class_list":["post-6658","post","type-post","status-publish","format-standard","hentry","category-bbmtc","category-book-marketing","category-guest-posts","category-how-to-guides","tag-authors","tag-book-marketing","tag-book-promotion","tag-ebook","tag-kindle","tag-mobi"],"_links":{"self":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/6658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/comments?post=6658"}],"version-history":[{"count":0,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/posts\/6658\/revisions"}],"wp:attachment":[{"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/media?parent=6658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/categories?post=6658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookbuzzr.com\/blog\/wp-json\/wp\/v2\/tags?post=6658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}