Penny Power is the Founder and Director of Ecademy.com, one of the world's most successful on-line, social networking sites for business owners with over 200,000 global members. Ms Power says "Underdog Marketing is the must-have book for anyone planning to create their future around their own expertise. It will teach you, through real life experience, how to market yourself, how to plan and how to protect your business for the future. Building your Personal Brand is the most critical tasks of the 21st Century income-earner, now you have a book that will show you how."
Phil Shepherd, a London-based entrepreneur and business adviser said, "This book is important. It is a definitive work that should be read by everyone, whether in business already or just starting out and is one of the most comprehensive books of its kind I have found."
“A must for anyone starting out in business or wanting to improve their marketing in an existing business, this book leads you ‘step by step’ through solutions to develop an ongoing marketing strategy that works for you. Get awesome results at a very low cost by following the easily understood steps in this book" says President of the Marketing Communications Executives International (Melbourne), Barbara Gabogrecan.
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