Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

Excerpts & Samples

By Larry Bailin

Publisher : Morgan James Publishing

Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

ABOUT Larry Bailin

Larry Bailin
Larry is considered one of the foremost authorities on the subject of Internet marketing. His book is being dubbed, "an instant classic," as it rocketed to number 3 on the bestsellers list on the first day of its release. Larry has been a featured speaker for Microsoft, UPS, Bath Fitter,  More...



Mommy, Where Do Customers Come From? How to market to a new world of connected customers. A shoot-from-the-hip style marketing book combined with years of real world experience guiding businesses of all sizes.

Looking for a marketing book that...Tells it like it is?...Can help you keep up in an ever changing world?...Is the right fit no matter your business type or size?

Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these issues and breaks down barriers like no other marketing book.

"Mommy, where Do Customers Come From? is full of great insights you can use immediately. Hard hitting book on a great topic that will help you produce real results." -- Brian Tracy "Author of "The Psychology of Selling"""Larry wants you to succeed--you can feel it on every page here--and if you read every page here, you will be well on your way." -- Harry Beckwith "Author of "Selling the Invisible"""Larry Bailin explains interactive marketing in a way that is accessible to everyone. We are all time poor. Nevertheless, if all you read is the "I'm Stuck" chapter and avoid some of the pitfalls business owners fall into you will get great returns on your investment." -- Jeffrey Eisenberg "Author of the #1 Wall Street Journal & NY Times best-sellers "Waiting For Your Cat to Bark?" & "Call to Action"""What I don't know about his subject could fill a dozen books, but the very best is this one. We've found it extremely valuable in planning and growing our business." -- Christine Clifford Beckwith "Author of "You, Inc. The Art of Selling Yourself"""I have been marketing my seminars for 10 years on the internet and Mommy, Where Do Customers Come From? has valuable information I'll use to get through the next 10. Whatever Larry is doing, he is doing it right and it is revealed in this book!" -- Ron White "Creator of the world famous "Memory in a Month" program""In today's competitive marketplace, managing "consumer" relationships is critical to a company's profitability and long term success. This was a major weakness for us. "Mommy Where Do Customers" helped us realize that we needed to rethink our online strategy to build relationships with our customers and not just increased web traffic to our site." -- Donald Townsend "Director Trade Marketing, Sara Lee HBC"