I Was Legendary Even Before I Knew -- Here's How I Tried Not To Be That! At the beginning of 2009 I remember I was trying hard to find a way to brand my business and my name on the Internet and somehow to fill up the first page of Google results for a "Steve Lorenzo" search with my own profile there. Let me tell you why, very briefly. You see, Steve Lorenzo is my pen name or scene name for the Internet. Being a non-native English Language user, I figured so much as to keep my pen name a little bit spicy while obviously foreign; however, still much easier for the native speakers to pronounce and why not, memorize it, as opposed to my real one. So I picked up (stupidly) without a prior research, my Steve Lorenzo nick... Only to find out that on Google, the first page was full of the same name, but not my profile, of course. It was the name of a feared and gruesome character, a serial killer and rapist born in Brooklyn, NY. Now, imagine my horror at the sight of that page? I did a lot of things to be able to erase that presence and one of the best ways was to build profiles with high exposure on the social networks, such as FaceBook, Twitter, MySpace and LinkedIn. While all did their job well, I found that LinkedIn is very powerful and different than all the others. It is not a social network. It is a professional network. This book was born from my desire to share with you all the fine insights, tips and tricks that can make the difference for you. Instead of just having it there, your profile will start working for you, selling your brand, your image. I really hope it will help you at least as much as it helped me. Go check on google for my name. I'm still working on this, but I am far, far better now. Curious how I did it? I've 'leaked' a chapter or two for you here... Well... enjoy your reading!
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