< Selling Yourself to Others contains 100 percent selling power!
There's not an ounce of fluff in the book. Once you learn how to read and
understand your client's core desires you will transform yourself and your
selling team into superstars. This is the book we have been waiting for!<
--Dan Yaman, president of EventThink
At last, cutting-edge advice from two leading figures in the field of sales
psychology! Selling Yourself to Others demonstrates how to
identify prospective customers and communicate with them so effectively that a
sale is virtually guaranteed. Kevin Hogan and William Horton cover all aspects
of verbal and nonverbal communication, including building rapport, reading body
language, calibrating oneself to the customeris needs, and installing
