This ebook, updated in 2009, is a one-stop-shop for anyone who needs advice on how to use traditional and social media to promote a product, service, cause, issue, event, nonprofit or business.
Joan Stewart, a former newspaper editor, has included easy-to-understand directions for finding and pitching journalists and bloggers. The ebook includes chapters on:
--How to define your media goals
--How to dovetail your goals with the media's needs
--How to identify story ideas about you or your business or nonprofit
--How to use press releases
--Tips for pitching your story idea to the media
--How to form relationships with the media and blogges
--Helpful advice on how to prepare for an interview
--Tips for radio interview
--What you must know if you're appearing on TV
--How to write hot-to articles
--Tips for publishing print newsletters and ezines
--How to write great letters to the editor and opinion columns
--Contests: A publicity magnet
--36 publicity tips for authors and publishers
--How to use publicity to become a celebrity
--All about photos
--The 6 categories of social media
--Separate chapters for LinkedIn, Twitter, Facebook and MySpace
--How to use video
--A how-to video guide from Tom Antion
--A voluminous chapter on blogging, including tips on how to blog and how to drive traffic to your blog
--A glossary of more than 100 publicity and social media terms
