How to be a Kick-Butt Publicity Hound

ABOUT Joan Stewart

Joan Stewart
I've earned the #1 spot on Google for "publicity expert" and am known my the moniker "The Publicity Hound."
I show businesses and nonprofits how to use traditional and social media to establish their credibility, enhance their reputation, promote their expertise, a More...


This ebook, updated in 2009, is a one-stop-shop for anyone who needs advice on how to use traditional and social media to promote a product, service, cause, issue, event, nonprofit or business. 
Joan Stewart, a former newspaper editor, has included easy-to-understand directions for finding and pitching journalists and bloggers. The ebook includes chapters on:

--How to define your media goals

--How to dovetail your goals with the media's needs

--How to identify story ideas about you or your business or nonprofit

--How to use press releases

--Tips for pitching your story idea to the media

--How to form relationships with the media and blogges

--Helpful advice on how to prepare for an interview

--Tips for radio interview

--What you must know if you're appearing on TV

--How to write hot-to articles

--Tips for publishing print newsletters and ezines

--How to write great letters to the editor and opinion columns

--Contests: A publicity magnet

--36 publicity tips for authors and publishers

--How to use publicity to become a celebrity

--All about photos

--The 6 categories of social media

--Separate chapters for LinkedIn, Twitter, Facebook and MySpace

--How to use video

--A how-to video guide from Tom Antion

--A voluminous chapter on blogging, including tips on how to blog and how to drive traffic to your blog

--A glossary of more than 100 publicity and social media terms