Story Behind The Book
For many smaller factors, especially those just starting, marketing is one of the most challenging aspects of the business. I am frequently asked, “Which marketing methods work best? Which should I use? Which do YOU use?” To obtain the best answer to those questions, I believe you need to ask more than one person. That’s exactly what I did when creating this book, and the answers I received from seven other people who run successful factoring businesses are printed in this volume. My personal answer is there too, right alongside theirs. Reading all eight writers’ comments will help you determine what marketing methods will work best for you.