Martin Upton-Eidland

Martin Upton-Eidland

About

Martin Upton-Eidland is certainly funny, has some good stories to tell, has a great attitude and is very welcoming. He was born in South Wales to an awesome Irish Mum. Martin's earliest memories arise from being raised in a chaotic family home in a 3 bedroomed council house (looking in Google Earth, the district is indeed in the shape of a boot, including the sock - council planning humour), with no less than a Nanna, Mum, Step-Dad, 4 brothers, 2 dogs and 1 cat. The time of the famous Miner's strikes are most memorable, for having to protect the Radio-Rentals television from Step-Dad when Margaret Thatcher was broadcasted on the news. His Mum was quite a caring person with a massive warm heart, and who knew which animal (dog, cat, human) would follow her home.

Martin's wife describes him as caring, and explains that he was solid standing beside her "in sickness and in health".

Thoughout his career, Martin has met many great individuals, and has travelled the world with various clients. Although from a computing background, his interest has always been people and how they react to one another. His experiences has helped him to do a lot of research (both ancient and new) on many aspects of our lives and how we behave. His thoughts are that "for every single person, there is a reason for the way that they are, so don't be too quick to judge". His philosophy, "make it work for the benefit of everyone".

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

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<p><b>The absorbing, definitive account of CrossFit's origins, its explosive grassroots growth, and its emergence as a global phenomenon.</b><br /> <br />One of the most illuminating books ever on a sports subculture, <i>Learning to Breathe Fire </i>combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die. <br /> <br />The story traces CrossFit’s rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz’s description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals. <br /> <br />In her portrayal of the sport's star athletes, its passionate coaches and its “chief armorer,” Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that  cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out. </p>

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