Rebecca Coleman

Rebecca Coleman

About

Rebecca Coleman has been a freelance theatre publicistsince 2001, working for companies like Touchstone, Ruby SlippersTheatre, Capilano University’s Theatre Department, Presentation House,Radix and Leaky Heaven Circus. An actor, writer and producer, she isalso very passionate about helping artists to be betterbusinesspeople.  Over the last year, she has become increasinglyinterested in using social media networking to market the arts, andwrites about the subject frequently on her blog, The Art of the Business. She has also written a guide called Getting Started in Social Media, which helps newbies to create a marketing plan using social networking as a tool.
Rebecca is on a continual search for the elusive work-life balance between her business and her five-year-old son, Michael.

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

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<p><b>The absorbing, definitive account of CrossFit's origins, its explosive grassroots growth, and its emergence as a global phenomenon.</b><br /> <br />One of the most illuminating books ever on a sports subculture, <i>Learning to Breathe Fire </i>combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die. <br /> <br />The story traces CrossFit’s rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz’s description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals. <br /> <br />In her portrayal of the sport's star athletes, its passionate coaches and its “chief armorer,” Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that  cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out. </p>

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