Ray Palla

Ray Palla

About

Ray Palla worked twenty-seven years, from the age of fifteen as a broadcast news reporter for several top-rated Texas radio stations including KVET/KASE in Austin and KIKK AM/FM in Houston. In 2016 Ray was nominated for inclusion in the Texas Radio Hall of Fame. 

Palla began programming computer software applications in 1988. In 2001 he founded INSONA Corporation, a consulting firm for the information technology industry. In 2015 INSONA began hosting Palla's creation, INSONA Author Alliance Network, a collaborative platform for authors, editors, cover artists, illustrators, video producers, and publishing professionals in the field of literature self-publishing. 

During his journalism career Ray interviewed astronauts who walked on the moon like Edwin (Buzz) Aldrin and the late Neil A. Armstrong; U.S. Senators, Governors, Lieutenant Governors, and a host of other influential notables including: musicians, actors, comedians, sports legends, and every day people. He also boasts awards for several national advertising campaign jingles for customers that include: Ford, Purina, and Exxon. 

The Magic Word

The Magic Word

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Description

<p style="margin:0in 0in 10pt;" class="MsoNormal"><span style="line-height:115%;font-family:'Times New Roman', serif;font-size:12pt;">Elisabeth was rude and selfish and demanding, and therefore had very few friends.<span>  </span>When she sent out invitations to her birthday party, no one accepted.<span>  </span>Her mother warned her that she needed to improve her manners and to try to get along with people.<span>  </span>She told Elisabeth that she needed to use the magic word “Please”.<span>  </span>So when Elisabeth went to school the next day, she thought of her mother’s advice, “What is the magic word?” and she started saying “Please” and also “Thank You”.<span>  </span>She tried to become more thoughtful of others, and discovered that she was a much happier person.<span>  </span>Imagine her pleasure when she returned home to find out that her new friends were all coming to her birthday party!</span><span style="line-height:115%;font-family:Arial, 'sans-serif';font-size:10pt;"></span></p><p></p>

Story Behind The Book

I had to write this novel if for nothing more than to clear my conscience about something that happened when I was 18 years old working as a news reporter in Austin, Texas. When I was young and impressionable I saw some things that permanently changed me, changed my mind, and altered life even as I live it today. Things that are defined by standards are often that impactful. The world would surely be a terrible place without them though—standards I mean; you've got to have them. Too much of a good thing on the other hand is also impacting. Relative to where you stand, the impact can be deadly.

Reviews

<p><span style="font-family:verdana, arial, helvetica, sans-serif;font-size:small;line-height:normal;">&quot;Writer to watch.&quot; --Marsha Wright, BBC</span></p> <p><span style="font-family:verdana, arial, helvetica, sans-serif;font-size:small;line-height:normal;">&quot;Personalities rise up from the page.&quot; --Derrill Holly, Texas Radio Hall of Fame Inductee and Washington, D.C. Journalist</span></p> <div style="font-family:verdana, arial, helvetica, sans-serif;font-size:small;line-height:normal;"> <div>Ray Palla's SIMPLE TRIPLE STANDARD is about radio, Texas, the music scene, and a city called Austin that's as famous for bringing out the craziness of all three as it is for being a stomping ground for colorful politicians. SIMPLE TRIPLE STANDARD is more than just another &quot;See what happened was&quot; story about rednecks, long necks and college interns. It's a tale spun from the heart that brings it all together and makes the <i>personalities rise up from the page</i>.</div> <div><br /> &quot;A brimming time capsule of '70s Austin, TX nostalgia.&quot; --Jay Levine (Former KOKE-FM DJ - &quot;Country Jay&quot;), Emmy Winning Hollywood Sound Editor</div> <div>Austin is a liberal jewel in a conservative state, and great place to live, then and now. Ray has captured the essence, sounds, and personalities of radio wars, music, &amp; people of the '70s that put Austin on the path to become a world-class hub of culture. I was lucky enough to be a deejay on KOKE-FM, 'Super Roper Radio,' from 1973-76. Palla tells it like it was when Austin's unique culture first began to bloom.</div> </div> <div style="font-family:verdana, arial, helvetica, sans-serif;font-size:small;line-height:normal;"> <div><br /> &quot;A fascinating, humble player on a huge stage.&quot; --Wes Chick, Playwright</div> <div>Following Bryant L Herman through the world of radio so many years ago grabbed my attention and was truly <i>fascinating</i>. I highly recommend SIMPLE TRIPLE STANDARD.</div> </div>