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Pump Up Your Book - Dorothy Thompson

Pump Up Your Book - Dorothy Thompson

About

Dorothy Thompson is CEO/Founder of Pump Up Your Book, an innovative public relations agency specializing in online book publicity.

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

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Description

<p><b>The absorbing, definitive account of CrossFit's origins, its explosive grassroots growth, and its emergence as a global phenomenon.</b><br /> <br />One of the most illuminating books ever on a sports subculture, <i>Learning to Breathe Fire </i>combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die. <br /> <br />The story traces CrossFit’s rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz’s description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals. <br /> <br />In her portrayal of the sport's star athletes, its passionate coaches and its “chief armorer,” Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that  cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out. </p>

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<blockquote><p>“In addition to providing outstanding advice that even humans who have already been well-trained by their resident felines will find valuable, the book is beautifully designed and includes many stunning full-color photos of the beautiful Sparkle to illustrate her points.  This book is not just a great addition to any cat parent’s cat care library, it also makes the purrfect gift for cat lovers.”</p></blockquote> <p><strong>– Ingrid King, author of THE CONSCIOUS CAT</strong></p> <blockquote><p>“Kitties, this book is chock full of some of the best Cat Advice in the UNIVERSE! We read it eagerly and took copious amounts of notes. We cat-eared the sections we liked, and chewed holes into the pages with our favorite passages. The book is divided into logical sections dealing with play, the litterbox, strangers and MORE. Sparkle deals with all the issues expertly. We think even our Mommy (incredibly dense) was able to grasp the concepts outlined in the enjoyable Q &amp; A format. Photos of Sparkle (Gorgeous!) grace nearly every other page in the book, and there are little bubbles of “Sparkle Says” wisdom throughout, too. The book is printed on nice firm nommable paper…it’s a STEAL at $9.95. We highly recommend this book, and we give it 4 paws up!”</p></blockquote> <p><strong>– Catnip Lounge</strong></p> <blockquote><p>“Believe me, kitty pals, you’re going to want to read this book and learn all the inside scoop. and for those of you who don’t read, there are plenty of beautiful pictures of Sparkle illustrating the points she makes in the text.”</p></blockquote> <p><strong>– Max the Quilt Cat Blog</strong></p>