18 Rules of Community Engagement: A Guide for Building Relationships and Connecting with Customers Online

By AngelaConnor

Computers & Internet

Science & Technology

Education & Textbooks

Entertainment & Style

Business, Money & Investing

Professional & Technical

Language: English Not Rated (NR)

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102

No. of pages

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Overview Ratings & Reviews

Many organizations and businesses mistakenly believe that if theyprovide the tools for community engagement and interaction, a communitywill form on its own and ultimately engage and interact. Nothing couldbe further from the truth. A study of more than 100 businesses withonline communities found that 35% had less than 100 members and lessthan 25% had more than 1,000 members, a clear indication that the toolsare not enough.
Engagement is the holy grail of building successfulonline communities and connecting with customers online and here's yourchance to learn from someone with experience. In "18 Rules of CommunityEngagement," Angela Connor shares how she helped her online communitysurpass 11,000 members in 18 short months.

This book is a definitiveguide for those seeking to facilitate and grow online communities anddevelop social media strategies for themselves or their organizations.It is a playbook on exactly what it takes to be successful, withinsights from community experts and practitioners.

After readingthis book, you will have the knowledge needed to drive user engagementand bring people together online regardless of the age of yourcommunity or stage of its development. Can you afford not to read thisbook?

From the Back Cover
Angela Connoris the Managing Editor of User-Generated Content at WRAL.com and hashelp grow the firm's community to more than 11,000 members in 18months. She is a multimedia journalist who has worked in broadcast,print and online news at television stations and newspapers.

"Angela'sbook is just as important for personal brands as it is for companies.In this new world of work, everybody must understand how to facilitateand grow a community, in order to achieve maximum success. Angela'sbook will guide you to community manager nirvana!"
Dan Schawbel, Author or 'Me 2.0'

"Angelabegins the pioneering task of setting the rules for online communitiesin this must-read book. Her sass, wit and sheer knowledge of thisunknown frontier are great guides for anyone wanting to enter theonline community space."
Maren Hogan, Principal, Red Branch Media

"Angelalays out some great points on community engagement with real lifeexamples that give readers the how-to when implementing thesestrategies within their own business. Not to mention, it's all writtenin a simple to read manner."
Sonny Gill, Social Media Strategist, SonnyGill.com

"...howdo we move from the old model of circulating the news to the new modelof managing these social groups? Angela Connor provides a clear andconcise map to follow, whether working from the corner office or acorner of a coffee shop."
Ron Sylvester, Interactive News Reporter, The Wichita Eagle/Kansas.com