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Philippa Gamse

Philippa Gamse

About

A Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995.  Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your Web presence. Clients report significant improvement in quality Web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations. Philippa was the sole featured expert for the cover story on effective Web strategies for UPS Compass Magazine Fall 2009, distributed to more than one million businesses. She is a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries.

Peter and the Whimper Whineys Coloring Book

Peter and the Whimper Whineys Coloring Book

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Description

<p><span style="color:rgb(24,24,24);font-family:Merriweather, Georgia, serif;font-size:14px;">This coloring book version of the best-selling “whine-stopper” children’s story was designed for kids to enjoy reading the rhyming, as well as being able to illustrate their own version of Peter’s nocturnal adventure into the woods.</span><br style="color:rgb(24,24,24);font-family:Merriweather, Georgia, serif;font-size:14px;" /><br style="color:rgb(24,24,24);font-family:Merriweather, Georgia, serif;font-size:14px;" /><span style="color:rgb(24,24,24);font-family:Merriweather, Georgia, serif;font-size:14px;">Peter’s mother warns him that if he doesn’t stop whining and crying, he’ll have to go live with the Whimper-Whineys. His adventure continues as he later hops into the woods and finds lots of frightening Whimper-Whineymen! He discovers that the Whimper-Whineys are very ill-mannered and rude, and that everything is sour in Whimper-Whineland. He decides his mother was right. If only he can get back home!</span><br style="color:rgb(24,24,24);font-family:Merriweather, Georgia, serif;font-size:14px;" /><br style="color:rgb(24,24,24);font-family:Merriweather, Georgia, serif;font-size:14px;" /><span style="color:rgb(24,24,24);font-family:Merriweather, Georgia, serif;font-size:14px;">According to a recent critique, “I cannot imagine any parent or guardian not wanting to read this book to their child! ... Parents everywhere applaud you!”</span></p>

Story Behind The Book

This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It aims to provide a fast, but thought-provoking read that offers a 30,000ft perspective on the strategies and tactics behind an effective website and social media campaign. This is not an exhaustive, step-by-step “how to” guide to building a web presence, but rather a collection of “rules” based on Philippa’s 15 years of consulting experience and research into what works at a practical level. Each rule is illustrated with real-life examples from her clients, audiences and colleagues.

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Reviews

<span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;A tactical and practical guide to web activities that will help you avoid the pitfalls and potholes.&quot; - </span><em style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">Guy Kawasaki, Author, &quot;Enchantment: The Art of Changing Hearts, Minds, and Actions&quot; and former Chief Evangelist of Apple</em><br /><br /><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;The rules may be less important than the examples! Some of the anecdotes are counter-intuitive and web 'ambassadors' will benefit simply by asking the questions implied by author Gamse's rules.&quot; - </span><em style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">Vint Cerf, Internet Pioneer</em><br /><br /><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;Philippa is . . . laser-focused on what works, what's tried and true and what simply makes sense. Just having this book on your desk will make you a better online marketer.&quot; -<em> </em></span><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;"><em>Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Author, &quot;Social Media Metrics&quot;</em></span><br /><br /><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers and how to approach them. A must-read in this age of social media.&quot; - </span><em style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">Dr. Mark S. Albion, Co-Founder, More Than Money Careers LLC, and former professor, Harvard Business School</em><br /><br /><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;Philippa provides an excellent list of 'checks and balances' for those who might be too close to their own material, or too used to seeing things from only one perspective.&quot; - </span><em style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">Darrin Johnston, Senior Vice President, Sales, Meyer Corporation</em>