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Philippa Gamse

Philippa Gamse

About

A Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995.  Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your Web presence. Clients report significant improvement in quality Web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations. Philippa was the sole featured expert for the cover story on effective Web strategies for UPS Compass Magazine Fall 2009, distributed to more than one million businesses. She is a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries.

The Accursed King

The Accursed King

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Description

<p><span style="color:rgb(15,17,17);font-family:'Amazon Ember', Arial, sans-serif;font-size:14px;">What happens when a king loses his prowess? The day Henry IV could finally declare he had vanquished his enemies, he threw it all away with an infamous deed. No English king had executed an archbishop before. And divine judgment was quick to follow. Many thought he was struck with leprosy—God's greatest punishment for sinners. From that point on, Henry's health was cursed and he fought doggedly on as his body continued to betray him—reducing this once great warrior to an invalid. Fortunately for England, his heir was ready and eager to take over. But Henry wasn't willing to relinquish what he had worked so hard to preserve. No one was going to take away his royal prerogative—not even Prince Hal. But Henry didn't count on Hal's dauntless nature, which threatened to tear the royal family apart.</span></p>

Story Behind The Book

This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It aims to provide a fast, but thought-provoking read that offers a 30,000ft perspective on the strategies and tactics behind an effective website and social media campaign. This is not an exhaustive, step-by-step “how to” guide to building a web presence, but rather a collection of “rules” based on Philippa’s 15 years of consulting experience and research into what works at a practical level. Each rule is illustrated with real-life examples from her clients, audiences and colleagues.

Media Links

Reviews

<span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;A tactical and practical guide to web activities that will help you avoid the pitfalls and potholes.&quot; - </span><em style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">Guy Kawasaki, Author, &quot;Enchantment: The Art of Changing Hearts, Minds, and Actions&quot; and former Chief Evangelist of Apple</em><br /><br /><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;The rules may be less important than the examples! Some of the anecdotes are counter-intuitive and web 'ambassadors' will benefit simply by asking the questions implied by author Gamse's rules.&quot; - </span><em style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">Vint Cerf, Internet Pioneer</em><br /><br /><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;Philippa is . . . laser-focused on what works, what's tried and true and what simply makes sense. Just having this book on your desk will make you a better online marketer.&quot; -<em> </em></span><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;"><em>Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Author, &quot;Social Media Metrics&quot;</em></span><br /><br /><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers and how to approach them. A must-read in this age of social media.&quot; - </span><em style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">Dr. Mark S. Albion, Co-Founder, More Than Money Careers LLC, and former professor, Harvard Business School</em><br /><br /><span style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">&quot;Philippa provides an excellent list of 'checks and balances' for those who might be too close to their own material, or too used to seeing things from only one perspective.&quot; - </span><em style="font-family:verdana, arial, helvetica, sans-serif;line-height:normal;font-size:small;">Darrin Johnston, Senior Vice President, Sales, Meyer Corporation</em>