"break free from routines" - US Review of Books
🔗 http://www.theusreview.com/reviews/Haee-Vern.html#.UMk_J7b7Ct8
Story Behind The Book
Are you a happy middling? “Haee and the other middlings” book series provides an insightful and delightful read at what it means to be functioning, breathing and living as we are today. Middling Industries offers its most acclaimed series “Haee and the other middlings”, taking a meaningful jab at the middle class of the 21st century. Created and written by R.S. Vern, one of today’s most serious social bloggers, this series of books skillfully explores issues on needs versus wants, the pointlessness of pursuit and the contradictions of living with and without rules, all through the ingenious eyes of a cat. Entertaining and insightful, this series of books is beautifully illustrated with thought provoking allegories suitable for older children and adults. R.S. Vern takes a simplistic view through her protagonist, cat Haee, clearly showing you how aimless and lost we are in the midst of making sense of our surrounding material environment and ourselves. Scathing, but fair, cat Haee is as ordinary, average and conventional as it gets. But he deeply reflects the insecure and non-committal persona present in many of us today. R.S. Vern’s simple and lucid tale is not so poetic, perhaps less intense, but likely to last following the likes of Edward Gorey and Shel Silverstein. “Haee The cat with a crooked tail”, the first book of this series is the winner of IndieReader Discovery Awards 2013 Kid’s category.
Media Links
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"first animated ebook by R.S. Vern" - PR log
🔗 http://www.prlog.org/11936907-middling-industries-launches-first-animated-middling-ebook-by-rs-vern.html↗
"1st middling ebook makes it to top editor's pick" - ilovebooks
🔗 http://middlingindustries.wordpress.com/2012/07/02/1st-middling-ebook-haee-the-cat-with-a-crooked-tail-makes-it-to-editors-pick/↗
"HAEE is a beautifully illustrated and thought-provoking modern-day allegory suitable for older children and grown-ups alike."
🔗 http://indiereader.com/2013/02/haee-the-cat-with-a-crooked-tail/↗
Reviews
<p class="paragraph_style_1" style="padding-top:0pt;">“Bittersweet and seemingly simple, this story embodies the ambivalence the author feels about an average, middle-class existence – possibly mundane, yes, but reassuring in its certainties and not without its own joys.” - <span class="style_1">ilovebooks.com</span></p> <p class="paragraph_style_1"><span class="style_2" style="line-height:17px;">“R.S. Vern has captured the tone of urban life with perfect pitch. Boring, thrilling, life-affirming and threatening all at the same time, Vern's books shake us out of our daily routines and forces us to re-examine why we're living as we are. This is an author of the post-capitalist, post-colonial era we find ourselves navigating, with rigid career courses but adrift nonethesame." - </span><span class="style_3" style="line-height:17px;">Auden Whitbeck, Middling</span></p> <p><span class="style_2" style="line-height:17px;">“...the book resonates strongly with adults. As children, they are allowed to roam free and explore the world. As grown-ups, they must abide to stringent schedules and deadlines, while constantly running the risk of feeling mechanical. Haee's excursions will not only capture the imagination of children, but will also get a laugh out of adults as they anticipate the release of the next book in the Haee series.” - </span><span class="style_3" style="line-height:17px;">US Review of Books</span></p>