Sheryl Steinberg

Sheryl Steinberg

About

When I was a girl, I thought I would become an architect. An interior designer. A sports reporter. A physio-therapist. Even a coroner (during theQuincy TV show era). 

Never in a million years, did I expect to end up working in computers (though, looking back, she did have a thing for The Twilight Zone). 

After graduating university with a journalism degree, I got a job as an advertising copywriter—only to lose it a couple of years later due to the economic recession of the early 1990s. 

Determined to keep writing, I picked up random writing jobs (translation: writing about rakes and power tools for Canadian Tire store flyers and catalogs), until I applied for a full-time posting as a technology publicist/writer. It didn’t matter that I knew nothing about technology. I could learn (I needed the money). And learn I did, working on agency accounts over the years, like Dell, Lexmark, NEC and AT&T. 

After getting married and having two amazing children, I established her own boutique agency, working on other accounts like Compaq, Microsoft, Palm and Symantec. 

I also returned to my journalistic roots and began writing about lifestyle issues, architecture and design for magazines and newspapers, including ChatelaineStyle at HomeCanadian House & Home and The Globe and Mail

Inspired to marry my two worlds in 2004, I pitched one of her magazine editors on a feature article that would educate mainstream women on technology (complete with a fun, sexy Cosmo-like quiz). 

Rejected and dismayed, I turned the article concept into a novel, now known as Opportunity Rings, to empower women to do anything, even if that means installing a wireless network. 

I still write about women and technology, architecture and design from my home office – while juggling meal preparation, helping my kids with homework and getting them to/from school, hockey, baseball, swimming and karate – with my smartphone and laptop permanently attached to my hip. 


 

Peter and the Whimper-Whineys

Peter and the Whimper-Whineys

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Description

<span style="line-height:115%;font-family:Calibri, 'sans-serif';font-size:11pt;"><span style="font-family:Calibri;">Peter and the Whimper-Whineys is about a small rabbit who whines all the time. His mother cautions him that if he keeps on whining and crying, he’ll have to go live with the Whimper-Whineys. One night Peter hops into the dark forest.<span>  </span>He meets some Whimper-Whineymen and discovers that not only do the Whimper-Whineys whine all the time, but they are very ill-mannered and rude. He discovers that everything is sour in Whimper-Whineyland and decides his mother was right! If only he can get back home… a recent critique, “Though there are other books out there for children about whining, I cannot imagine any parent or guardian not wanting to read this book to their child!... <span> </span>Parents everywhere applaud you!” </span></span>

Story Behind The Book

Reviews

<span style="font-family:Helvetica;font-size:12px;line-height:normal;"></span><div><span style="font-family:Helvetica;font-size:12px;line-height:normal;"></span><div><div>&quot;A perfect read for a day at the beach!&quot;</div><div>- Rachel Rothman, Good Housekeeping </div></div></div><br /><div><span style="font-family:Arial;">&quot;If you laughed and cried along with Bridget Jones and feel like Carrie, Charlotte, Samantha and Miranda are your best buds, you'll love this laugh-'til-you-snort story of a wireless marketing maven who's more high gloss than high tech.&quot;</span><br /></div><div><span style="font-family:Arial;"><span style="font-family:Helvetica;"></span></span><div><font color="#000000"><span style="font-family:Arial;">- Sweetspot.ca</span></font></div><div><span style="font-family:Arial;"><br /></span></div><div><font color="#000000"><span style="font-family:Arial;">&quot;...funny, sweet and smart, combining girly-wit with techy-twit. I give this book two text messaging thumbs up.&quot;<br /></span></font><div><font color="#000000"><span style="font-family:Arial;"> - Lauren McPhillips, Style at Home</span></font></div><font color="#000000"><span style="font-family:Arial;"> </span></font></div><div><font color="#000000"><span style="font-family:Arial;">&quot;St</span></font><font color="#000000"><span style="font-family:Arial;">einberg's writing is simply hilarious, as we learn about what happens when high tech and high heels collide. In many cases, you're privy to Swift's thoughts (um, do all women think about food and sex so much?) or following her (mis)adventures as she wrestles with finicky gadgets and handsome suitors -- figuratively and literally.&quot;</span></font></div></div><div><span style="font-family:Arial;">- Marc Saltzman, MSN Sync</span></div><div><span style="font-family:Arial;"><br /></span></div>