Telegraph - Expert Views
🔗 http://www.telegraph.co.uk/finance/businessclub/9208547/Expert-views-on-Consultus.html
Story Behind The Book
Media Links
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Guardian - Websites that stand out
🔗 http://www.guardian.co.uk/small-business-network/2013/feb/05/live-chat-make-your-website-stand-out↗
Business Matters - Why marketing shouldn’t be at the top of your list
🔗 http://www.bmmagazine.co.uk/marketing/sales/17164/why-you-shouldnt-put-marketing-at-the-top-of-your-list/↗
Marketing Donut - Plugging the leaks in your business
🔗 http://www.marketingdonut.co.uk/marketing/marketing-strategy/plugging-the-profit-leaks-in-your-business↗
Ingenious Britain - Creating an affordable marketing plan
🔗 http://www.ingeniousbritain.biz/latest-news/sales-and-marketing/creating-an-affordable-marketing-plan-that-delivers-long-term-sales-results/1010/100846↗
Start Your Business - This is a must for small businesses
🔗 http://watertightmarketing.files.wordpress.com/2012/10/start-your-business-books-may-issue.pdf↗
Reviews
<p>“<strong>Watertight Marketing is brilliant</strong>. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” <em>Nick Dean, Managing Director, <a href="http://www.adlib-recruitment.co.uk" title="Ad Lib - Marketing Recruitment Services">Ad Lib Recruitment</a></em></p> <p>“<strong>Any business who is serious about growing needs to read this book.</strong> Watertight Marketing is a well written, easy to read but heavy-weight and comprehensive blueprint for effective marketing. No clap-trap. No padding. It is chocker-block full of great ways to fix your business development processes, systems, copy, plans and activities so you stop leaking profit and see your business grow – the watertight way. I act as a business coach to my clients, helping them grow their own client portfolio, and thought I really knew my stuff on marketing. I still found this book to be a highly valuable read, and probably the first real marketing book that bridges the gap between real life, traditional marketing and social media. As a result of reading this book, I was able to clearly identify why our own business growth has plateaued, and because of the common sense contained in the book will be working to fix that.” <em><a href="https://twitter.com/heathertowns" title="Heather Townsend on Twitter">Heather Townsend</a>, author of ‘The FT Guide To Business Networking’ and co-author of ‘How to make partner and still have a life’</em></p> <p>“If you’re running a small business and think your marketing activity is as good as it can be, read this book. If you think your marketing could be better, read it twice. I’ve read many books on marketing and got a lot of value from each of them, but this is the one we will be buying to give to each of our clients. <strong>No-nonsense wisdom, perfectly pitched to resonate with all small business owners.</strong>” Stephen King, Managing Director, <a href="http://www.f-works.co.uk/what-were-up-to/no-nonsense-wisdom/" title="F-works review Watertight Marketing">F-works</a></p> <p>“<strong>Watertight Marketing is a long overdue book.</strong> Too many marketing books are either too academic – stuffed with over-complicated ideas, which can’t be implemented – or full of hype. Watertight Marketing is neither of these. It guides busy business folk through the steps to making marketing work and pay – with minimum waste and maximum benefit.” Prof. Merlin Stone, Research Director, <a href="http://www.thecustomerframework.com/" title="The Customer Framework">The Customer Framework </a></p> <p><em>Selection of comments from Amazon:</em></p> <p>"This is excellent. My way of using it would be to read it through quickly to get a sense of how it works, then work my way through it doing the exercise and putting the results into practice. If you really want to improve your marketing, it should be your constant companion for at least a year."</p> <p>"If you want the myth of marketing unravelled and a way to create an affordable and effective marketing plan in your business this really is the only book for you."</p> <p>"Bryony's managed to combine two things which you don't often get in marketing books - being 100% informative, whilst making it an enjoyable read too."</p> <p>"Watertight marketing is the best checklist and guide to taking the next step I've seen, and from personal experience of applying the principles in the book know it actually works!"</p>