About
Born in 1971, Jennifer Lancaster is an Australian self-published author. She has written Sack Your Financial Planner, How to Kick Bad Spending Habits, and Power Marketing. She works as a freelance copywriter and also helps businesses with marketing. Her book "Sack Your Financial Planner" (2008) taught Mums and Dads the basics of money management, investing, and protecting their wealth.
Story Behind The Book
Being a freelance copywriter and running a design partnership, I searched for easy and cheap ways to market a business. Firstly I came up with a list "60 Ways to Market a Business" and extended most of those with how-to tips.
Then I updated it with some popular tools for marketing and added my own personal copywriting learning.
