Jessie Paul

Jessie Paul

About

As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. She has used innovations such as award programs with academic institutions, mindsports, and non-traditional media to reposition and communicate brand values in a frugal, yet effective manner.   With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising where she handled a variety of brands, Jessie is considered an expert in brand globalization, and has been named one of the most influential business women in IT in India.  She writes for various business publications and runs a popular blog on No Money Marketing.  Jessie is a Computer Science engineer from NIT, Trichy (1992) and an MBA from IIM Calcutta (1995).

Vital Temptations: A Heart's Betrayal

Vital Temptations: A Heart's Betrayal

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Description

<p>Dr. Bethany McNeal is living her dream as a pediatric resident in one of the most sought-after medical centers in Seattle. Beautiful and intelligent, she’s missing only one thing—love, which she put on hold to focus on her career after ending a tumultuous relationship. Everything changes when she meets Dr. Brent Anderson, a charming and handsome fellow resident. Despite her reservations, Bethany falls for Brent—hard. When she learns Brent is married several months into their relationship, she immediately breaks it off. After graduating residency and going their separate ways, Bethany tries to move on with another man—real estate broker and personal trainer Charles Blakely. But just when things get serious with Charles, she realizes she’s still in love with Brent, and she finds herself caught between the two men, facing a series of difficult decisions and harrowing events that will change her life forever. Will she be able to recover from the vital temptations that turned her perfect life upside down?</p>

Story Behind The Book

Reviews

<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">I am a great believer and practitioner of the concept of No Money Marketing. I am glad my former colleague, Jessie Paul, has published her thoughts and ideas in this area as a much-needed book for students and professionals of marketing and brand creation. This is truly an important value addition to the body-of-knowledge in global brand creation.   </span><span style="font-size:10pt;font-family:Arial;"></span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">N. R. Narayana Murthy</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Chairman of the Board &amp; Chief Mentor</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Infosys Technologies Ltd</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">As Chief Marketing Officer of a leading global technology business from India, Jessie Paul brings to bear a unique perspective on how new market entrants can leverage the</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">phenomenon of globalisation to build their brands and compete in the marketplace in a cost-effective way. This highly readable book provides great insights into how a</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">brand image can be created - or destroyed - in the global village - and how a business can use the flattening of the world to its advantage.</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">K. V. Kamath</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Chairman </span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">ICICI Bank</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">No Money Marketing is a very timely, insightful and practical book especially for upstart brands and companies!<span>  </span>Each chapter makes you think of non traditional ways to build a brand without spending too much!<span>  </span>I especially enjoyed Jessie Paul’s advice on blending of core and surround brand attributes and CEO Branding.</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Jagdish N. Sheth, Ph.D.</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Charles H. Kellstadt Professor of Marketing</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Goizueta</span><span style="font-size:10pt;font-family:Arial;"> BusinessSchool, Emory University, USA</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Author, <em>Chindia Rising:<span>  </span>How China and India Will Benefit Your Business<br /><br /></em></span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">The title of the book is seductive and the contents do not disappoint.<span>  </span>Jessie has provided a fresh and valuable framework for how to make very little marketing money go a really long way, and has illustrated it with several examples and insights from successful practitioners.<span>  </span>This book is a must read for anyone who spends marketing money or controls marketing money, and most certainly for people who want to build global businesses without the luxury of deep pockets.</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Rama Bijapurkar</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Strategic Marketing Consultant</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Author: <em>We are like that only – understanding the logic of consumer India</em></span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">The world today, the so called flat world, poses both challenges and opportunities that firms across the world are grappling with.<span>  </span>The flat world has also spawned a new generation of firms that are girding up to compete with the incumbent, established giants. No Money Marketing presents an insightful analysis of the challenges and opportunities thrown up by the flat world and offers a step-by-step script for developing a marketing strategy for the new challengers, the “upstarts”, to deal with the challenges and leverage the opportunities, to take their place in the new world, without breaking the bank. A must read for business heads and marketers alike.</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Amitava Chattopadhyay</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">The L'Oreal Chaired Professor of Marketing-Innovation and Creativity</span><span style="font-size:10pt;font-family:Arial;"></span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">INSEAD, Singapore</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Most experts acknowledge that in today’s hypercompetitive, global economy, traditional forms of advertising and marketing are not as effective as they once were. The art of gaining the consumers’ attention often must be combined with the science of measuring -- through techniques that technology makes possible -- the results of marketing efforts. Jessie Paul’s book serves as an insightful guide through this rapidly changing terrain. With her clear writing, Paul explores new marketing techniques and shows how firms from emerging economies have employed them to build both brands and market share. Whether you work for a powerful Fortune 500 firm that dominates its business or for an upstart that is challenging such incumbents, you should read this book. If you don’t, years later, you may end up wishing you had. </span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Mukul Pandya</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Executive Director/Editor-in-chief, Knowledge@Wharton</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">The WhartonSchool, University of Pennsylvania, USA</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Co-author, Knowledge@Wharton on Building Corporate Value</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Jessie Paul’s No Money Marketing is a refreshingly provocative guide to marketers who want to succeed in today’s flat world.  Her ideas and examples are very real and practical and can be put into practice now.  This should be a must read for anyone in a company that doesn’t have an unlimited marketing budget – which is most of us!</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">David C. Munn, President &amp; CEO, ITSMA (the IT Services Marketing Association)</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Jessie Paul has very beautifully proved through her book<span>  </span>that it is possible to create value and sustain it also through marketing in a flat world without large investment . The book very logically takes the reader through the strategic evaluation and implementation steps and helps the person to see the future of competition. These logical steps and thinking in an ever-dynamic environment helps the company develop marketing resources and capabilities for competitive advantage. What I liked best in this book was the intellectual flow with examples at every step, which makes the reading enjoyable and creative.</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;"></span></p><br /><p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Prof Prashant Salwan</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Chairman Strategic Management Area</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:10pt;font-family:Arial;">Chairman Centre for Indian Multinationals Education and Research CIMER<br />Indian Institute of Management Indore</span></p><p></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"></p>