Bookbuzzr flipper - The is the title of the book

Sponsors

Buy Online in India

About

As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. She has used innovations such as award programs with academic institutions, mindsports, and non-traditional media to reposition and communicate brand values in a frugal, yet effective manner. With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising where she handled a variety of brands, Jessie is considered an expert in brand globalization, and has been named one of the most influential business women in IT in India. She writes for various business publications and runs a popular blog on No Money Marketing. Jessie is a Computer Science engineer from NIT, Trichy (1992) and an MBA from IIM Calcutta (1995).

Description

There is no one to trust in Nancy Ann Healy’s thrilling new novel, Betrayal.FBI agent Alex Toles is relieved to return to work at the NSA after a frightening on-the-job ordeal. Her life partner, Cassidy O’Brien, and Cassidy’s seven-year-old son, have also been instrumental in healing Alex’s wounds.But their peace is short-lived when they discover that their good friend—and President of the United States—John Merrow, has been assassinated.Little do they know, however, that President Merrow’s death is just the beginning. Even as Alex and Cassidy are forced to confront the loss of their friend and the ramifications that will have on the global stage, they must cope with problems much closer to home.Battling intolerance over the nature of their romantic relationship and long-hidden secrets within their families, Alex and Cassidy must confront the truth of their pasts in order to build the future they seek.On top of it all, they must confront a conspiracy that spans multiple governments, intelligence agencies, diplomatic services, and international corporations if they are to finally discover the truth about the mysterious group known as the Collaborative—and about themselves.

Reviews

I am a great believer and practitioner of the concept of No Money Marketing. I am glad my former colleague, Jessie Paul, has published her thoughts and ideas in this area as a much-needed book for students and professionals of marketing and brand creation. This is truly an important value addition to the body-of-knowledge in global brand creation. N. R. Narayana Murthy Chairman of the Board & Chief Mentor Infosys Technologies Ltd As Chief Marketing Officer of a leading global technology business from India, Jessie Paul brings to bear a unique perspective on how new market entrants can leverage the phenomenon of globalisation to build their brands and compete in the marketplace in a cost-effective way. This highly readable book provides great insights into how a brand image can be created - or destroyed - in the global village - and how a business can use the flattening of the world to its advantage. K. V. Kamath Chairman ICICI Bank No Money Marketing is a very timely, insightful and practical book especially for upstart brands and companies! Each chapter makes you think of non traditional ways to build a brand without spending too much! I especially enjoyed Jessie Paul’s advice on blending of core and surround brand attributes and CEO Branding. Jagdish N. Sheth, Ph.D. Charles H. Kellstadt Professor of Marketing Goizueta BusinessSchool, Emory University, USA Author, Chindia Rising: How China and India Will Benefit Your Business The title of the book is seductive and the contents do not disappoint. Jessie has provided a fresh and valuable framework for how to make very little marketing money go a really long way, and has illustrated it with several examples and insights from successful practitioners. This book is a must read for anyone who spends marketing money or controls marketing money, and most certainly for people who want to build global businesses without the luxury of deep pockets. Rama Bijapurkar Strategic Marketing Consultant Author: We are like that only – understanding the logic of consumer India The world today, the so called flat world, poses both challenges and opportunities that firms across the world are grappling with. The flat world has also spawned a new generation of firms that are girding up to compete with the incumbent, established giants. No Money Marketing presents an insightful analysis of the challenges and opportunities thrown up by the flat world and offers a step-by-step script for developing a marketing strategy for the new challengers, the “upstarts”, to deal with the challenges and leverage the opportunities, to take their place in the new world, without breaking the bank. A must read for business heads and marketers alike. Amitava Chattopadhyay The L'Oreal Chaired Professor of Marketing-Innovation and Creativity INSEAD, Singapore Most experts acknowledge that in today’s hypercompetitive, global economy, traditional forms of advertising and marketing are not as effective as they once were. The art of gaining the consumers’ attention often must be combined with the science of measuring -- through techniques that technology makes possible -- the results of marketing efforts. Jessie Paul’s book serves as an insightful guide through this rapidly changing terrain. With her clear writing, Paul explores new marketing techniques and shows how firms from emerging economies have employed them to build both brands and market share. Whether you work for a powerful Fortune 500 firm that dominates its business or for an upstart that is challenging such incumbents, you should read this book. If you don’t, years later, you may end up wishing you had. Mukul Pandya Executive Director/Editor-in-chief, Knowledge@Wharton The WhartonSchool, University of Pennsylvania, USA Co-author, Knowledge@Wharton on Building Corporate Value Jessie Paul’s No Money Marketing is a refreshingly provocative guide to marketers who want to succeed in today’s flat world. Her ideas and examples are very real and practical and can be put into practice now. This should be a must read for anyone in a company that doesn’t have an unlimited marketing budget – which is most of us! David C. Munn, President & CEO, ITSMA (the IT Services Marketing Association) Jessie Paul has very beautifully proved through her book that it is possible to create value and sustain it also through marketing in a flat world without large investment . The book very logically takes the reader through the strategic evaluation and implementation steps and helps the person to see the future of competition. These logical steps and thinking in an ever-dynamic environment helps the company develop marketing resources and capabilities for competitive advantage. What I liked best in this book was the intellectual flow with examples at every step, which makes the reading enjoyable and creative. Prof Prashant Salwan Chairman Strategic Management Area Chairman Centre for Indian Multinationals Education and Research CIMER Indian Institute of Management Indore

Sponsors

Sponsors

Jessie Paul

About

Betrayal (Alex and Cassidy) (Volume 2)

Description

Story Behind The Book

Media Links

Reviews