Story Behind The Book
Steven Howard's stellar marketing and sales career in Asia, Australia and the USA has covered a wide variety of fields, ranging from consumer electronics to publishing, and from a national airline to personal financial products. For many years Howard's Monday Morning Marketing Memo was one of the most popular marketing e-newsletters, read by business owners, entrepreneurs, senior executives, and marketing practitioners in organizations big and small. Howard has edited, revised and updated the 42 Monday Morning Marketing Memos that generated the most commentary, queries, and feedback from readers around the world and compiled them into The Best of the Monday Morning Marketing Memo.