Description
<p><span style="color:rgb(15,17,17);font-family:'Amazon Ember', Arial, sans-serif;font-size:14px;">Richard II found himself under siege not once, but twice in his minority. Crowned king at age ten, he was only fourteen when the Peasants' Revolt terrorized London. But he proved himself every bit the Plantagenet successor, facing Wat Tyler and the rebels when all seemed lost. Alas, his triumph was short-lived, and for the next ten years he struggled to assert himself against his uncles and increasingly hostile nobles. Just like in the days of his great-grandfather Edward II, vengeful magnates strove to separate him from his friends and advisors, and even threatened to depose him if he refused to do their bidding. The Lords Appellant, as they came to be known, purged the royal household with the help of the Merciless Parliament. They murdered his closest allies, leaving the King alone and defenseless. He would never forget his humiliation at the hands of his subjects. Richard's inability to protect his adherents would haunt him for the rest of his life, and he vowed that next time, retribution would be his.</span><br /><span class="a-text-bold" style="color:rgb(15,17,17);font-family:'Amazon Ember', Arial, sans-serif;font-size:14px;font-weight:700;">B.R.A.G. Medallion honoree!</span></p>
Story Behind The Book
Over the years I have jotted notes to myself on marketing concepts and various marketing-related ideas, philosophies, and tips. The main purpose of these has been for use in my consulting work with clients, or in my own writing.
I have now compiled these into Marketing Words of Wisdom, so that they could be shared with a larger audience. The quotes and phrases in this book are either my own thoughts on marketing or abridged versions of other people's words. Collectively they form the basis of the marketing and branding advice I give to my own clients.
Written for marketing professionals, non-marketers, executives, entrepreneurs, and business owners, Marketing Words of Wisdom provides guidance, tips and directions on the key marketing areas driving future business success.
