Story Behind The Book
If you’re an author, especially for fiction, your author platform is your critical pathway to reach readers. Authors who can build, maintain, and leverage their platforms will have a significant competitive advantage over those who cannot. Think of author platform as a multi-layered infrastructure that allows you to reach both existing and potential readers. Elements of this infrastructure emerge whenever you interact with social media followers, in all possible ways. It includes subscribers, blog fans, your Facebook Fan Page, LinkedIn marketing, etc. Platform encapsulates your celebrity. You must constantly leverage your platform into social media opportunities; to reach potential new fans, to get your message out. There are two primary factors that will drive sales of your book. The first is consumer awareness. The second is desire. Once a consumer is aware of your product or brand, they must desire it sufficiently to make a purchase. This book is remarkably simple. It's a short "how-to" manual for marketing your talent and celebrity. There are no miracles here. No pill you can take and it's over. Marketing your book(s) can be described as. "Difficult, often tedious" and "sometimes expensive." But it's not rocket science.