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About

A former journalist, freelance writer, newspaper columnist, corporate communicator, and advertising creative director-copy chief, Lionel Fisher lived and worked in San Francisco, New York, Chicago, Miami and Portland, Oregon, before moving to Southwest Washington’s Long Beach Peninsula.

Description

When Jessica Bryant pesters her wealthy parents to allow her to have a dog as a pet, the answer is a resounding "No"; but they soon come to regret their decision when thier home is broken into one evening whilst they are out and their daughter kidnapped and held for ransom. The kidnappers, in the form of four seedy and incompetent characters wearing Disneyland-type masks, take her hostage and keep her incarcerated in a place from which there appears to be no escape. However, they reckon without the resourcefulness of our heroine, and the courage of a wonderful stray dog who comes to her aid and whom she names 'Murdo'. And so begins an exciting and humurous accounting of the couples' adventures together as they consistently foil and outwit the abductors whilst on the run together. This is a lovely story of the friendship between a girl and a dog, bringing out themes of responsibility, camaraderie, redemption, salvation and self-sacrifice. It includes some wonderful dialogue sequences as Jessica teaches her new four-legged friend how to communicate with her, with additional delightful conversations between the animals when a rabbit and a sparrow join forces with them in an effort to outwit the kidnappers and restore Jessica safely back to her parents' home.

Reviews

"The Craft of Corporate Journalism covers just the kind of subjects that effective business communicators need to master. Most importantly, it offers ways around the traps that so often turn corporate writing into the kind of plodding, predictable prose that marches straight into the trash. Listen to Lionel Fisher. He'll help you get your words into your readers' heads, not their round files." - Jack Hart, Managing Editor, The Oregonian ° "Good corporate journalism does not reflect 'his master's voice' but links the goals of corporate communications to the high expectations of reading employees. It is a tough but rewarding job, and Fisher perfectly explains what corporate journalists need to achieve not only to reach but also move the reader. The author places the journalistic principles in the corporate context. I don't recall any other book that did this before. The book is not exactly encyclopedic, but rather highly motivating and very original. For example, the chapter on article leads is unforgettable. I run a communications company in the Netherlands and warmly recommend the book to both my employees and relations." - Amazon.co.uk Customer Review ° "This is one of the best books from the genre to be seen in some time, a compact but definitive text with advice for both neophytes and iron-bottomed 'flaks.' Staying loose and mildly iconoclastic, Fisher guides his readers through the minefields of jargon and cliché, teaches them to avoid pedantry and stultifying prose, and stimulates the use of techniques applicable to creative writing. Good stuff, this. From the hip, but straight-shooting all the way through." - Paul Pintarich, "Pages" Columnist, The Oregonian

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Lionel L. Fisher

About

A former journalist, freelance writer, newspaper columnist, corporate communicator, and advertising creative director-copy chief, Lionel Fisher lived and worked in San Francisco, New York, Chicago, Miami and Portland, Oregon, before moving to Southwest Washington’s Long Beach Peninsula.

Murdo

Description

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