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Robert Carter

Robert Carter

About

Author, poet, public speaker and innovator. The Balanced Innovator and From Salford to Tucson and Back are available now. New novel, 'The Magic Eye' is coming out soon

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

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<p><b>The absorbing, definitive account of CrossFit's origins, its explosive grassroots growth, and its emergence as a global phenomenon.</b><br /> <br />One of the most illuminating books ever on a sports subculture, <i>Learning to Breathe Fire </i>combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die. <br /> <br />The story traces CrossFit’s rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz’s description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals. <br /> <br />In her portrayal of the sport's star athletes, its passionate coaches and its “chief armorer,” Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that  cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out. </p>

Story Behind The Book

Media Links

Marketing Services Talk

🔗 http://www.marketingservicestalk.com/news/rob/rob100.html

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Brain Reactions

🔗 http://www.brainreactions.com/a-view-on-innovation-by-bob-carter.html

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Real Innovation

🔗 http://www.triz-journal.com/commentary/bobcarter

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Reviews

<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:Arial, 'sans-serif';"><font size="3">“The Balanced Innovator will guide your organization to understand the forces that drive, shape, and hinder innovation within your company structure.  By following the principles within this book your company will be restructured to find unprecedented success within the competitive landscape.” - Brian Weir, New Business Lead - Cutting Edge Communications.</font></span></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:Arial, 'sans-serif';"><font size="3"> </font></span></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><font size="3"><span style="font-family:Arial, 'sans-serif';">&quot;The Balanced Innovator has many applications besides innovation.  I assessed my own What, How, Why Balance and made a bold but exciting career move that I would have probably ignored otherwise.  I recommend the Balanced Innovator to anybody who wants to improve their own personal performance and/or the performance of their organizations.&quot;</span><span style="font-family:Arial, 'sans-serif';"> - </span><span style="font-family:Arial, 'sans-serif';">Christina Mercer -Raytheon Six Sigma, Lead Strategic Expert (Black Belt).</span></font></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:Arial, 'sans-serif';"><font size="3"> </font></span></p> <p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:Arial, 'sans-serif';"><font size="3">“The Balanced Innovator concept is a wonderful approach in managing complex projects within a diverse workforce environment, not to mention everyday life.  These concepts could help millions of people and hundreds, maybe thousands of organizations achieve unprecedented levels of success.” - Jim Rayburn - <em><span style="font-style:normal;font-family:Arial, 'sans-serif';">President, International Contracts Management Associates</span></em></font><em></em></span></p>