Craig Badings

Craig Badings

About

My name is Craig Badings and I have spent the past 21 years consulting to small and large brands about their public relations challenges. It has only been over the last four years that I have developed a deep interest and fascination with the topic, thought leadership.

Why? Because not only have I witnessed its power but I also believe anyone can do it if they have a point of view to share or expertise which, if correctly packaged and presented, can add tremendous value to the person or company’s audience and in turn to the company/person sharing their point of view.

I am currently a director at a leading Sydney-based corporate and financial PR consultancy, Cannings Corporate Communications, a member of the ASX-listed, STW Group Ltd, Australia’s largest communications services group. However, this is a long way from where I started - as an English teacher in a Johannesburg school, Sandown High.

As much as I loved being in the classroom and on the sportsfield engaging with young, exciting minds, after two year of teaching, I decided to enter the world of public relations.

I started my PR career with South Africa’s largest PR company, TWS Communications. My very first account was Durex where I was involved in some early thought leadership work with the then country expert on HIV Aids Prof Ruben Sher.

I was soon transfered to my home town, Cape Town to head up the TWS office and shortly thereafter became a main board director of the merged Simeka TWS Communications entity. After almost a decade with the company it was time for a new challenge and after a brief stint in private education I launched my own PR agency, Rainmaker Public Relations.

After two years, Rainmaker was bought out by London-based PR multinational, Citigate. I headed up the PR division of Citigate South Africa and one year before emigrating to Australia, was appointed managing director of Citigate’s Cape Town PR, advertising and design agencies.

In 2003, I moved to Australia with my family and after a brief stint with Gavin Anderson, started my second business, this time as an product importer and distributor before joining one of the Ogilvy Public Relations brands, Savage & Partners.

In 2009 Savage&Partners merged with sister company Cannings which is where I now work consulting to a range of brands about their communication and thought leadership strategies.

The Light of Reason (The Seekers Book 3)

The Light of Reason (The Seekers Book 3)

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<p><strong><em>“But what are we without dreams?”</em></strong></p><p>Orah and Nathaniel return home with miracles from across the sea, hoping to bring a better life for their people. Instead, they find the world they left in chaos.</p><p>A new grand vicar, known as the usurper, has taken over the keep and is using its knowledge to reinforce his hold on power.</p><p>Despite their good intentions, the seekers find themselves leading an army, and for the first time in a millennium, their world experiences the horror of war.</p><p>But the keepmasters’ science is no match for the dreamers, leaving Orah and Nathaniel their cruelest choice—face bloody defeat and the death of their enlightenment, or use the genius of the dreamers to tread the slippery slope back to the darkness.</p><h1><strong><em>THE LIGHT OF REASON</em> by David Litwack</strong></h1><p>Evolved Publishing presents the third book of &quot;The Seekers&quot; series, closing out the story started in the critically-acclaimed, multiple award-winning <em>The Children of Darkness</em>, and continued in the award-winning <em>The Stuff of Stars</em>. [DRM-Free]</p><h2><strong>Books by David Litwack:</strong></h2><ul><li><em>The Children of Darkness</em> (The Seekers - Book 1)</li><li><em>The Stuff of Stars</em> (The Seekers - Book 2)</li><li><em>The Light of Reason</em> (The Seekers - Book 3) [Coming November 28, 2016]</li><li><em>The Daughter of the Sea and the Sky</em></li><li><em>Along the Watchtower</em></li></ul><h2><strong>More Great Sci-Fi from Evolved Publishing:</strong></h2><ul><li><em>Red Death</em> by Jeff Altabef</li><li><em>Shroud of Eden</em> by Marlin Desault</li><li><em>The Jakkattu Vector</em> by P.K. Tyler</li></ul>

Story Behind The Book

I first fell in love with thought leadership four years ago when I witnessed first hand its power and the incredible brand leverage it offers companies. Since then I have spent years researching the topic, writing the book and now blogging weekly at www.thoughtleadershipstrategy.net/ It was during the research phase that it occurred to me while there was lots written about how to take your thought leadership campaign to market there was virtually nothing that offered a practical way, a methodology on how to arrive at a thought leadership position in the first place. As a result I came up with the START IP model which is explained in detail in the book. Like anything in life, the more you learn the more you realize you don't know. So my quest to understand the power of thought leadership continues and as a result I love hearing from people about their thoughts on the topic at my blog - please visit and share your thoughts.

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