Joe Heuer

Joe Heuer

About

I’m Joe Heuer and welcome to my rock and roll stew!

Frank Zappa said, “Be who you is and not who you ain’t, cuz if you is who you ain’t you ain’t who you is.” This blog be who I is. And who I is hopes you have fun visiting my little rock and roll circus.

Through each of my careers and incarnations, there has been one constant thread in my life–Rock and Roll. For the better part of five decades, I’ve been blessed with opportunities to do many fun things in my life and all of them have been inspired, in one form or another, by rock and roll. It has been the single greatest influence in my life. My friends and family will tell you that I live and breathe classic rock.

Recently I made another pilgrimage to my holy land, The Rock and Roll Hall of Fame and Museum. While I was waiting in line for a sandwich, I perused the list of inductees on one of their brochures. It turns out that I have seen forty-one of the inductees live in concert, and several of them ten times or more. This revelation jolted my thinking and has resulted in my new career path as the Rock and Roll Guru.

My basic philosophy of life is to play hard, have fun, learn lots. That’s what I tell my girls every morning before they leave for school, and it’s what I hope that I model for them. My personal mantra is this: If you always do fun things, there will always be plenty of fun things to do. Strange, perhaps…but it works really well for me.

For more than a decade I’ve been a professional speaker and I have also written several books, some of which have actually been published. I deliver humorous presentations on creating customer (or patient or member) loyalty for corporations, hospitals, professional associations and chambers of commerce.

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

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<p><b>The absorbing, definitive account of CrossFit's origins, its explosive grassroots growth, and its emergence as a global phenomenon.</b><br /> <br />One of the most illuminating books ever on a sports subculture, <i>Learning to Breathe Fire </i>combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die. <br /> <br />The story traces CrossFit’s rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz’s description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals. <br /> <br />In her portrayal of the sport's star athletes, its passionate coaches and its “chief armorer,” Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that  cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out. </p>

Story Behind The Book

Based on his own life philosophies and the realization of his own dream as the Rock and Roll Guru, Heuer invites you to observe your own beliefs and consider whether they are moving you toward your dream. He encourages you to renew your passion, to bathe your dream in love and pursue it with intuition and abandon, to use your creativity to remove any challenges of attaining it, and to dance with pure joy to every beat of your own drum.

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