Bob Sutton is a professor at Stanford University and the author of a best-selling book (caution: you may be offended by its title) called The No Asshole Rule. Prof Sutton has also written other books that haven’t been best-sellers. The difference between the best-seller and the non-best-sellers: The best-seller had no blurbs, while the non-best-sellers […]
The Eighth (and Biggest) Book Marketing Mistake: Assuming Everyone Likes to Read
The following post is by Chetan Dhruve – Author of Why Your Boss is Programmed to be a Dictator If book-marketing mistakes were destructive bombs, this mistake would be the nuclear bomb. Yet, this mistake is so obvious in retrospect that it makes me want to scream. When my book first came out, I was […]