Mid-Week Book Marketing Tips: Do blurbs matter?

Bob Sutton is a professor at Stanford University and the author of a best-selling book (caution: you may be offended by its title) called The No Asshole Rule. Prof Sutton has also written other books that haven’t been best-sellers. The difference between the best-seller and the non-best-sellers: The best-seller had no blurbs, while the non-best-sellers […]

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