A new kind of giveaway turns contacts into evangelists to sell more books Guest Expert: Penny C. Sansevieri We have marketed hundreds of books over the years, and many of our authors have launched their own book giveaways. For them and every other author we’ve spoken with, those giveaways just don’t do much to generate […]
BookBuzzr Interviews Sandra Beckwith
Today, we’re delighted to feature an interview on the BookBuzzr Blog with Sandra Beckwith. Sandra uses workshops and one-on-one coaching to help individuals and organizations learn how to generate their own publicity. In addition to an online e-course called “Book Publicity 101: How to Build Book Buzz,” she publishes a free book promotion newsletter, Build […]