(& Do You Need One) Guest Expert: Laurel Marshfield Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes. Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a […]
Book Marketing Mondays: Building Your Author Platform
Guest Expert: Dana Lynn Smith As a book author, you’ve probably seen the term author platform used a lot, but you may be wondering: what is a platform, how do I get one, and when should I begin? Your author platform determines your reach in the marketplace and it’s important to your book promotion success. […]