Guest Expert: Kevin Cullis How authors can use Apple technology like the iPad, iPhone, iPod to market their books While I was writing my book I came upon a tele-seminar with Jack Canfield, author of the Chicken Soup series, who stated that 10 percent of an author’s effort is in writing their book, the other 90 […]
Book Marketing in the iWorld (aka The Apple Universe)
Towards the end of 2008, author David Carnoy released an iPhone app of his book – Knife Music. Unfortunately (for Apple), the application was banned on the grounds that the content was too racy and objectionable. This resulted in a firestorm of news articles from major blogs. For example CNET wrote – “In its rejection […]