March 2012 Facebook Page changes

Guest Expert: Phyllis Zimbler Miller Major Facebook Page Changes Require Strategic Planning for Book Authors Now that Facebook has mandatorily changed all Pages (formerly known as fan pages) to the new format, it is time to assess the benefits and issues for authors. Let’s take as one example that you have a single Facebook Page […]

TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book Authors

Guest Expert: Phyllis Zimbler Miller The professional social networking site LinkedIn.com is currently considered by many, including me, as one of the big three of social media sites (the other two being Twitter and Facebook). Yes, there are other sites appropriate for various social networking connections, and particularly YouTube can also be very important. But […]

TGIF Book Marketing Tips: Everything You Do Online Reflects on Your Book

Everything You Do Online Reflects on Your Book: Make Sure That Reflection Is Professional Guest Expert: Phyllis Zimbler Miller This month’s guest post is a natural extension of last month’s guest post “Do Your Offline and Online Book Promotion Activities Support Each Other?” In that post I talked about how your book author website should […]

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