Most start-up new businesses fail in the first two years. Almost all fail within 5 years.
If you don’t want to be one of those statistics, this book is for you! No one wants to be a loser.
What are the traits of a successful businessperson? Do you have what it takes?
What mistakes should you avoid?
How should you handle employees and customers? What’s good customer service? How should you market your product or service? How can you leave your competition in the dust? Overcoming fear of failure and success. What insurance should you have? How should you structure your new business? Be stubborn but not stupid. Make it fun for your employees and customers.
All of these topics and more are covered in this no-nonsense book full of creative ideas.
This book is a must-read if you are contemplating creating, buying, or even running your existing business.
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