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Sid Peimer

Sid Peimer

About

I am a strategic planner, speaker, trainer and writer. 

My background is somewhat eclectic, but has allowed me to draw from diverse disciplines: Karate Instructor, River Guide, Actor, Filmmaker, Lecturer, Copywriter, Chemistry Tutor and Frozen Chicken Cutter.

I qualified in Pharmacy (which I thoroughly enjoyed, but don't ask me why I did it) and have an an MBA from the University of Cape Town.

'The Clear Win' breaks new ground (I hope) as a business book, combining personal anecdotes, empirical evidence and a twist of fiction. I trust the result is a delight to read that will give you a new understanding of the intricacies of new business pitching, giving you a better understanding of what works - and what doesn't.

I live in Cape Town with Shayna, my wife/muse, and two Jack Russells: Bella and Ben. I am allowed on the furniture even though my hair comes off. I have proclaimed himself mayor of my seaside website www.stratplanning.com

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness

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<p><b>The absorbing, definitive account of CrossFit's origins, its explosive grassroots growth, and its emergence as a global phenomenon.</b><br /> <br />One of the most illuminating books ever on a sports subculture, <i>Learning to Breathe Fire </i>combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die. <br /> <br />The story traces CrossFit’s rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz’s description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals. <br /> <br />In her portrayal of the sport's star athletes, its passionate coaches and its “chief armorer,” Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that  cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out. </p>

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