Perspectives on Branding
The practice of branding has exploded in importance in recent years and marketers look to increase their brand’s ability to connect with their audience. But, for all of its importance, there is often much confusion over what branding really is, why it’s important, and how it should get done. This is particular true in the client/agency relationship, which oftentimes looks at a single branding issue in radically different ways. “Perspectives on Branding” provides both sides of the branding story. The book tackles branding by providing perspectives on over 100 branding sub-topics in the form of a point/counterpoint style from both the agency and client sides. Readers will gain valuable insight and understanding on branding through war stories and frank conversations between these two points of view.
Related Books
More
What To Do When You Become The Boss
Education & Textbooks
Business, Money & Investing
Self-Help and Personal Development
166 views
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
Computers & Internet
Science & Technology
Entertainment & Style
158 views
Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing
Business, Money & Investing
124 views
Lead Domination - 21 Proven Strategies For Effectively Generating Leads and Converting Leads into Sales
Business, Money & Investing
137 views
Connecting with Key Decision Makers, How to Reach 'Hard-to-Reach' Businesspeople Who Can Say 'Yes'
Business, Money & Investing
124 views
