Richard H Thaler
Richard Thaleris the Ralph and Dorothy Keller Distinguished Service Professor of Economics and Behavioral Science at the Graduate School of Business, University of Chicago, and Director of the GSB's Center for Decision Research. He is also Research Associate at the National Bureau of Economic Research where he co-directs the Behavioral Economics Project (with Robert Shiller).
Thaler is considered by many to be the inventor of the field of behavioral economics, which integrated psychological research with economic theory. He is also one of the pioneers of behavioral finance, as well as several other offsprings of behavioral economics. For many years he wrote a series of influential articles on "Anomalies" in the Journal of Economics Perspectives.
The first group of these articles was collected in the popular book, The Winner's Curse. Thaler is also the author of Quasi Rational Economics and the editor of Advances in Behavioral Finance, Volumes I and II. The author of numerous academic articles, Thaler has written on a wide variety of subjects, from savings and investing to marketing, decision making, and financial markets. Recent papers have included an investigation of contestant behavior on the popular game show Deal or No Deal, and an analysis of the National Football League Draft.