Guest Expert: Shelley Hitz Are you using keyword research resources to help your blog gain visibility in the search engines? If not, you could potentially be missing out on a lot of free traffic from the search engines. And if you have a blog, you are most likely looking for ways to increase blog traffic to […]
Authors: Why Guest Blogging Helps Market your Book
Guest Expert: Teresa Morrow You are an author. You need to market your book and are looking for more ways to spread the message of your book. Guest blogging could be just the answer for you. Guest blogging is where you provide a blog post to another blogger to share with his or her blog readers. […]
Q&A: How to Make your Author Blog Work for You
Our 18th May webinar on How to Make your Author Blog Work for You was interesting and packed with great info. Our panel consisted of Laurel Marshfield (professional writer, ghostwriter, and developmental editor at Blue Horizon Communications), Teresa Morrow (owner Key Book Promotions, keybookpromotions.com) and Joel Friedlander (proprietor of Marin Bookworks, TheBookDesigner.com blog). We faced […]
Marketing by Creating an Online Blog Community
Guest: Bethany Ramos Published and unpublished authors alike need to have one discernible skill to stand out in a sea of competition: the ability to market themselves. If you are a new author hoping to make a break into the publishing industry, you can take the first step in the right direction by creating a […]
Using Your Blog As A Virtual Hand Shake
Guest Expert: Tony Eldridge As authors, it’s not long before we realize that networking is an integral part of spreading the word about our book. In a workshop I did in Richardson, Texas last week, I told the attendees that no one will love your book as much as you do, so you need to be […]
Ten Reasons Why You Should be Blogging
Guest Expert: Penny C. Sansevieri With all the Tweeting, Facebook Liking, and LinkedIn connecting going on, it’s easy to forget about blogging and finding the time to do so. Blogging, however, can be extremely useful for more reasons than just populating your website with content (although that’s important too). Let’s look at some reasons why […]
If You Have a Book You Need a Website (You Can Update Yourself)
Guest Expert: Yael K. Miller Just to get something out of the way – yes, at Miller Mosaic we do put up WordPress-based websites for book authors, but that’s not why I’m saying authors need a website they can manage themselves. How do I know that, if you have a book, you need a website? […]
Author Blogging and Reader Engagement
Guest Expert: Joel Friedlander The instructions to authors have been repeated up and down the publishing line over and over: blog, blog, blog. Last year, Simon & Schuster instructed all their authors to start blogging. Every author I’ve spoken to in the last year has told me they are either trying to get a blog […]
Can Blogging Really Be an Author’s Best Friend? :: The Writerly Art of “Pollination”
Guest Expert: Laurel Marshfield On Earth Day this year, Friday, April 22, I found myself reading a book about beekeeping, appropriately enough — given that bees pollinate flowers and, as a result, make the Earth fruitful. And so, that book (A Book of Bees by Sue Hubbell – pictured in her vintage bee-farming truck above, […]
Twelve Big Blog Booboos
Or How to Make Your Blogging Efforts a Big Waste of Time Expert: Carolyn Howard-Johnson Blogging is easy. Blogging is fun. That’s both good and bad. The downside is that the ease and fun of it often obscure the need to take it seriously enough to make it worth an author’s time. I often coach […]